More than half of Britain’s smokers will have switched to e-cigs by 2017

E-Lites electronic cigarettes

British smokers are switching to electronic cigarettes at an unprecedented rate according to figures released this week by the UK’s biggest manufacturer, E-Lites ahead of World No Tobacco Day on 31st May 2012.

The safer alternative ‘cigarettes’ which are free from tar and tobacco, have been available in the UK for over five years but it’s the last two years that have seen the fastest growth, with around 8,000 smokers switching every month.

That still means only 250,000 of the UK’s £10m smokers are now electronic, “However, at the current rate of growth” says E-Lites’ co-founder and director Adrian Everett, “we’re on target for half of Britain’s smokers to have made the switch within five years. In fact, one major retail chain reports that nine per cent of all its smoking sales are now electronic.”

And a new survey reveals that health is NOT the chief reason why smokers want to quit the habit.

Despite the millions spent on health education programmes the 1000-sample survey revealed that 58 per cent rated smell as their chief dislike, followed by bad breath (46 percent). Damage to health was relegated to third place (37 per cent) suggesting that image-conscious Britons care more about their attractiveness to others than their health.

With the average cigarette pack now costing around £7, it’s perhaps unsurprising that 69 per cent of smokers complained about the rising cost of getting their fix. Yet only 13 per cent knew that electronic cigarettes are cheaper than normal cigarettes.

“That’s certainly an awareness factor that needs to be overcome” admits Mr Everett, “because an electronic cigarette is around one quarter of the price, so a typical 20-a-day smoker would save around £200 per month by switching.”

E-Lites, founded in 2007, is the UK’s most established brand, providing smokers with a reliable electronic device that’s safer, cleaner, healthier and cheaper than tobacco cigarettes, as well as being legally unrestricted for use in public places.

The absence of tar, tobacco and other toxins allows E-Lites users to avoid the damaging effects of smoking, while still enjoying a familiar experience of nicotine inhalation. Being free of nasty smells and smoke, E-Lites present no passive smoking issues and are therefore far less objectionable to non-smokers.

E-Lites ( was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of new-generation E-Lites are the result of extensive UK research and development.

The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit

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