IKEA Blue Bag is the Perfect Carry-All for Trips to the Beach, Weekend Getaways and More
Conshohocken, PA : On Thursday, May 24, 2012, IKEA, The Life Improvement Store, will be giving away free IKEA blue bags at locations outside of IKEA US stores* to kick off the summer season and help people prepare for their upcoming Memorial Day weekend plans. The iconic blue bag is large, flexible, lightweight and easily cleaned, making it the ideal reusable companion to transport items for all summer activities - from trips to the beach, the pool or a neighborhood BBQ. The giveaway is part of the national IKEA Random Acts of Life Improvement campaign, aimed to surprise and delight the public with tokens of appreciation to improve everyday moments in their lives. IKEA plans to give away a total of 35,000 bags nationwide.
The iconic IKEA blue bags provide consumers with a reusable accessory that will be useful for carrying all types of items throughout the summer and beyond. IKEA phased out plastic bags for in-store shoppers in 2007 with a goal to increase sustainable practices.
“We know that consumers use our blue bags for many purposes beyond shopping at IKEA – whether packing for a last-minute weekend outing or a trip to the grocery store,” says Lisa Allen, Public Relations Specialist, IKEA US. “We think it’s a perfect small token to help kick-start the summer and to inspire sustainable choices that that improve people’s everyday lives.”
This is the third Random Act of Life Improvement being executed as a part of the IKEA Life Improvement Project, a program designed to help inspire and empower people to improve their lives, as well as the lives of others in their community. The first Random Act of Life Improvement took place on October 1, 2011, when IKEA partnered with American Forest to give away 38,000 tree seedlings across the country. For the second Random Act of Life Improvement, IKEA gave away more than 10,000 cups of free coffee across the U.S. to help local commuters wake up after losing an hour of sleep to daylight savings time on March 5, 2012.
For more information and the locations* of the local blue bag giveaways taking place across the U.S., people can follow their local IKEA store’s Twitter handles listed below. For more details on the Life Improvement Project, visit http://www.thelifeimprovementproject.com. Connect with us on Facebook (http://www.facebook.com/IKEAUSA) and follow us on Twitter (@DesignByIKEA).
LOCAL IKEA TWITTER HANDLES:
Atlanta - @IKEA_Atlanta
Austin - @IKEA_Round _Rock
Boston - @IKEA_Stoughton
Charlotte - @IKEA_Charlotte
Chicago - @IKEA_Schaumburg, @IKEABolingbrook
Cincinnati - @IKEAWestChester
Dallas - @IKEA_Dallas
D.C./Baltimore - @IKEACollegePark, @IKEA_Woodbridge, @IKEABaltimore
Denver - @IKEA_Centennial
Detroit - @IKEA_Canton
Los Angeles - @IKEA_LA_OC
Miami - @IKEA_Sunrise
Minneapolis - @IKEATwinCities
New York - @IKEA_Brooklyn , @IKEA_Elizabeth, @IKEA_NewHaven, @IKEA_LongIsland, @IKEA_Paramus
Orlando - @IKEAOrlando
Philadelphia - @IKEASouthPhilly, @IKEA_Conshy
Phoenix - @IKEA_Tempe
Pittsburgh - @IKEAPittsburgh
Portland - @IKEA_Portland
Sacramento - @IKEAWest_Sac
Salt Lake - @IKEA_Draper
San Diego - @IKEA_SanDiego
San Francisco - @IKEA_EPA, @IKEA_Emeryville
Seattle - @IKEA_Seattle
Tampa - @IKEA_Tampa
- Giveaways will occur in select local high-traffic areas, not in IKEA stores. The public can follow their local IKEA store on Twitter for details. The Houston store is not participating. In the case of inclement weather, please check your local stores’ Twitter handle for updates.
ABOUT IKEA
There are currently more than 300 IKEA stores in 38 countries, including 38 in the U.S. Since its 1943 founding in Sweden, IKEA, the world’s leading home furnishings company, has offered home furnishings and accessories of good design and quality at prices so low that the majority of people can afford them. TIME Magazine listed IKEA as one of the top 8 most global eco-conscious companies. IKEA incorporates sustainable efforts into day-to-day business and continuously supports initiatives that benefit causes such as children and the environment. For more information, go to IKEA-USA.com.
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