Reliable Steel to Build Phototronic Living Homes Using Sustainable Materials by GigaCrete

Reliable Steel Builders has reached a licensing agreement with Phototron Holdings, Inc. to build Phototronic Living Homes—next-generation homes that utilize GigaCrete eco-friendly building materials and Phototron hydroponic equipment for sustainability in construction and healthy living.

Phototronic Home

Los Angeles, CA, April 2012 : Phototron Holdings, Inc. has announced a license deal with Reliable Steel Builders—builder of a wide range of innovative structures, from roller coasters to skyscrapers, including The MGM, City Center and the Venetian in Las Vegas—that allows Reliable to use the Phototron name and Phototron hydroponic equipment in the construction of the futuristic Phototronic Living Home. Constructed using sustainable building materials from GigaCrete, this all-in-one structure allows individuals and families to comfortably live and grow inside.

“Reliable Steel’s culture of innovation in construction and GigaCrete’s environmentally-friendly building materials are the right choice for Phototron's expansion into greenhouse living,” said Phototron Vice Chairman Craig Ellins. “Both companies believe that eventually everyone will grow food inside their homes. With the industrial food machine the way it is now, there has never been a better time to move to our sustainable living homes.”

Innovative in every way, the lower floor of the Phototronic Living Home is a full-blown indoor greenhouse where homeowners can grow their own natural fruits, vegetables and herbs. The upstairs portion of the home contains a very comfortable condo-like two bedroom living area.

Phototron Holdings, a leading technology supplier to the hydroponic growing industry, and the designer, manufacturer and retailer of innovative Phototron indoor hydroponic grow systems will supply the hydroponic equipment and Stealth Grow LED lighting in the structure’s grow room.

“With over 20 years in the hydroponic industry, Phototron was the logical choice for us,” said Tim Puetz, CEO of Reliable Steel. “We believe that the next generation home is both a comfortable place to live and a place to produce high-quality food for the homeowner. Phototron had the perfect plan, and GigaCrete’s natural, sustainable building materials are ideal for this type of structure.”

Constructed of nontoxic GigaCrete building products—which meet or exceed all building code standards—the Phototronic Living Home can be erected and operational in just a few weeks. GigaCrete building materials are water-proof, mold and mildew-proof, and carry an R-30 insulation rating for easy and economical temperature control.

To learn more about Phototronic Living Homes, please go to

About Reliable Steel, Inc.
Under the leadership of its president Timothy Puetz, Reliable Steel is a Las Vegas building contractor that specializes in projects ranging in size from small tenant improvements to large building erections. The company employs a well-seasoned team of welders, fabricators, detailers and project managers and maintains strong relationships with top sub-contractors to build structures of any size, from roller coasters to skyscrapers. For more information, please go to

About GigaCrete
Founded in 2005, GigaCrete is a green building materials company that, through extensive research and development, offers products that truly push the envelope of structural performance and sustainability. An emerging market leader in the quest for durable, high performance construction materials, GigaCrete's product line is rapidly becoming the choice of progressive builders, architects and contractors. The product research and development innovation center is located at GigaCrete’s manufacturing facility in Nevada. For more information, go to

About Phototron Holdings, Inc.
Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) is a progressive company with core holdings in innovative technology-based products and services for home gardening specialty markets including Stealth Grow LED brand LED grow lights and the Phototron single plant systems and accessories. For more information, go to and

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Forward-Looking Statements
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this release include statements regarding the potential growth and advantages arising from the Merger, and anticipated operating results.

Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the parties’ ability to close the transaction, the parties’ ability to accomplish their respective business initiatives, Phototron’s ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, and other information that may be detailed from time to time in Phototron's filings with the United States Securities and Exchange Commission. Phototron undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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