Sainsbury's commits to BUAV's humane cosmetics standard

All of Sainsbury's own brand cosmetics and toiletries will now carry the BUAV's Leaping Bunny logo

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Sainsbury's has become the first major supermarket to sign up all its own brand cosmetics and toiletries, over 200 products in total, to the Humane Cosmetics Standard and be certified free from animal testing by the British Union for the Abolition of Vivisection (BUAV).

The international no-animal testing certification, symbolised by the Leaping Bunny trademark, enables consumers to easily identify and purchase cosmetics and toiletries with ingredients which have not been tested on animals. All of Sainsbury's own brand cosmetics and toiletries, including sun care, skin care, hair care, baby and bath ranges will now carry the BUAV's Leaping Bunny logo.

Judith Batchelar, Director of Sainsbury's Brand, said: "Animal welfare continues to be one of our customers' top concerns, so it is great news that we have been awarded BUAV certification. The Leaping Bunny is the most widely recognised and respected endorsement for products that are free from animal testing and will now be shown on over 200 products in our own brand cosmetics and toiletries range. We are very pleased to accept BUAV certification and to be able to offer this clear choice to our customers."

The Leaping Bunny logo will initially appear on all shower and hand care products and is scheduled to roll out across the entire range throughout the year. Sainsbury's fantastic range of own-brand cosmetics and toiletries, starting from 10p*, is available in over 800 stores, increasing the range and availability of certified personal care products at an affordable price.

Qualifying for the BUAV's Humane Cosmetics Standard is a rigorous and stringent process. As well as guaranteeing that no product or ingredient has been tested on animals from a verifiable date, each applicant must also be open to an independent audit throughout its supply chain to ensure that they adhere to their animal testing policy and the Standard's strict criteria.

Michelle Thew, Chief Executive of BUAV, stated: "As one of the leading supermarkets, we are delighted to award Sainsbury's the BUAV Leaping Bunny logo. By applying for this standard, Sainsbury's has demonstrated its commitment to producing products which are free from animal testing and have enabled their customers to make their own informed choices when shopping for themselves or their families."

Source: J Sainsbury’s Plc

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