to Celebrate Online Grand Opening from Earth Day through Arbor Day, the first tree care site of its kind for DIY tree care enthusiasts, including homeowners, golf course superintendents, caretakers and groundskeepers, announces its official launch and online grand opening event will span both Earth Day and Arbor Day. The company's mission includes saving one million trees, and a portion of its proceeds from the grand opening will be used to support the Arbor Day Foundation. Logo

Minneapolis-St. Paul, MN, April 2012 : In the hope it will lead to healthier trees and a better planet, the certified arborists and certifiable "tree geeks" who are the producers of a new tree care site,, have announced they are celebrating their new site's official launch with a week-long grand opening event from Earth Day, Sunday April 22nd, to Saturday, April 28th - the day after Arbor Day. Opening week festivities for the site will feature a sweepstakes along with daily distribution of useful tree care information and will culminate with a donation to support the Arbor Day Foundation.

The new website has been in the planning and development stages for more than a year. It features tools for problem and pest identification, treatment recommendations, how-to tree care videos, tree identification photos, news, tree-related resources for every state in the U.S. and proven tree care products for sale. The entire site experience is customized to the visitor's geographic location.

"We wanted to create a robust, online tree care destination for do-it-yourselfers. Not only homeowners, but golf course superintendents, landscape companies, community groundskeepers and other caretakers of the environment, whom we consider an important part of the DIY tree care market," said Melissa Gacek, Director of The Tree Geek and project manager for the site. The information is research and university backed, and comes from certified arborists who share their wealth of knowledge and field experience. That information is presented in a fun way: a way that reflects our obsessive two-fold passion for saving trees and delighting our customers," Gacek said.

Dedicated to helping preserve the environment, the company felt it especially appropriate to time its grand opening to coincide with both Earth Day and Arbor Day. Daily activities are designed to grow awareness of and create a bridge - or "tree canopy" as Gacek describes it - across the two special days. Grand opening week features special savings in the online store as well as multiple ways site visitors can participate in a sweepstakes to win a special prize. A portion of the proceeds from the online tree care store during the event will be donated to the Arbor Day Foundation to help support the foundation's mission. Trees are planted for each purchase and additional donations are planned for the future.

About The Tree Geek
The Tree Geek is a group of passionate certified arborists and certifiable "tree geeks" dedicated to bringing the latest professional tree health science to the world. They are on a mission to save one million trees and have committed to recommend only tree care protocols and products based in proven research that get predictable results. website offers extensive information on trees, problems, pests and treatment protocols along with application tools and products used by professional arborists. They serve the D-I-Y market, including homeowners, golf course superintendents, groundskeepers, caretakers and landscapers who do not have the benefit of a certified arborist on staff. All products offered include a 100% satisfaction guarantee and free shipping. For more information, visit their website at

About The Arbor Day Foundation
The Arbor Day Foundation is a nonprofit conservation and education organization of nearly one million members, with a mission to inspire people to plant, celebrate and nurture trees. It began in 1972 to celebrate the 100th anniversary of the first Arbor Day, and is one of the world’s largest nonprofit conservation organizations dedicated to planting trees, planting and distributing more than 10 million trees each year. For more information, visit the foundation online at

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