Soles4Souls & Permara Collaborate to “Share the Perfect Pair"

Program Aims to Distribute Antimicrobial Socks with Millions of Donated Shoes

Dakota Dunes, SD, April 2012 : Permara, a leading antimicrobial technology company based in the Midwest, is partnering with Soles4Souls, the Nashville-based charity responsible for providing over 17 million pairs of shoes to people in need in 127 different countries since its founding 2005.

Today, Soles4Souls (S4S), which has long been recognized for their charitable work to provide shoes to people in need throughout the world, has announced that they have entered into an alliance with Permara to provide antimicrobial socks with the shoes the organization donates around the globe. The two organizations are collaborating to provide protective footwear, to include both shoes and socks, in an effort to “Share the Perfect Pair” with those who lack basic footwear.

Permara President and CEO, Craig Arnold, said, ““We are humbled and pleased to have the opportunity to work with an outstanding organization like Soles4Souls to provide fundamental footwear to those without the resources to access these basic necessities. Our antimicrobial socks will complement the generosity of the S4S program by providing a technologically advanced product that will provide additional protection, comfort, and care to those receiving donated shoes.”

In a statement released on their website, Soles4Souls declared, “Permara’s socks are the perfect pairing with Soles4Souls donated shoes as the socks have been treated with a fungistatic agent to protect the socks from fungal growth and also an antimicrobial agent to control odors, improving the experience and comfort of for the recipients of S4S donated shoes.”

“The key to Permara’s antimicrobial technology is that it is renewable,” said Arnold. “Thus, even after wearing a single pair of socks for many days in a row, the antimicrobial properties of Permara’s socks can be fully restored with a single laundering.” The unique socks are a superb match for the Souls4Soles program because the wearer continues to benefit from the socks’ antimicrobial technologies with minimal care.

Beginning immediately, Soles4Souls will launch an effort to include a pair of Permara antimicrobial socks with the shoes they provide worldwide. Supporters of the “Share the Perfect Pair” program will purchase Permara socks for their own use and Permara will subsequently donate an equal number to be paired with S4S donated shoes. Additionally, for each pair of socks Permara sells, they have agreed to donate $1.00 to the S4S organization to help defray the transportation costs associated with distributing the shoes and socks globally.

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-business efforts to eradicate poverty. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities.

Permara, LLC was founded to commercialize a new approach to sustainable antimicrobial protection on hard and soft surfaces. The company’s focus is to reduce or solve problems associated with microbial growth by introducing products in the personal, environmental, hospitality and health care markets that include Permara’s patent pending antimicrobial additives and finishes.

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