Reduce Your Carbon Footprint and Your Spending with a New Alternative to Disposable Bottled Water

MIRAMAR, Fla., April 2, 2009 : Just in time for Earth Day, Applica Consumer Products, Inc., marketer and distributor of a wide range of small home appliances, introduces Clear2Go™ water bottle with filter — an innovative product set to inspire consumers to change their behavior by adopting a new alternative to disposable bottled water.

Why develop a water bottle with a built-in filter? The amount of empty plastic bottles clogging our landfills is astronomical (over 22 billion annually(1)), and Americans seek eco-friendly and economical alternatives to complement their busy lifestyles.

Clear2Go™ Product Benefits
Clear2Go™ water bottle, with its own replaceable filter, can be filled from any tap water source, providing a convenient solution for clean water on the go. It removes up to 99% of microbial cysts and filters up to 100 gallons of water: the equivalent of using 757 half-liter disposable plastic water bottles. Consumers can now choose a “green” alternative to disposable plastic water bottles and keep their pockets “green” by pledging to reduce bottled water consumption at www.drinkcleangogreen.com. The average cost of drinking the recommended amount of water using bottled water is $1,400 annually(2), whereas one Clear2Go™ water bottle costs between $14.99 and $17.99 and one filter can last up to three months. Clear2Go™ can be purchased at grocery stores, mass merchants, sporting good chains, bike shops, convenience stores, drug store chains and online.

Take the Pledge this Earth Day
In an effort to engage Americans to become more environmentally conscious, Clear2Go™ is partnering with Earth Day Network and Green Apple Festival on a series of volunteer efforts to help the environment the weekend of April 17 to 19 in several cities, including Austin, Los Angeles, Chicago, San Francisco and Denver. Attendees at select events will have the opportunity to “take the pledge” and trade in disposable plastic water bottles for a Clear2Go™ bottle. Consumers can register at www.planetgreen.com to participate in the events. Culminating the weekend’s Earth Day initiative will be the signature concert and celebration at the National Mall in Washington, D.C. on April 19, where musicians, entertainers and environmental activists will take the stage to thank volunteers. The festivities will continue the weekend of April 24, with more opportunities for consumers to Drink Clean & Go Green™ with Clear2Go™ at two more events honoring Earth Day: the Earth Fair at Grand Central Station in New York City and at Miami Goin’ Green at Bayfront Park in Miami, near the headquarters of Applica Consumers Products, Inc., in South Florida.

“We’re committed to raising awareness around the environmental impact of bottled water, and trust that our partnership with the Earth Day Network, Green Apple Festival and Miami Goin’ Green will showcase solutions that are real, affordable and available to consumers everywhere,” says Terry Polistina, CEO of Applica Consumer Products, Inc. “With over 22 billion water bottles placed in landfills annually, we hope to encourage Americans to think differently about using bottled water and instead look to Clear2Go™ as an alternate option.”

Lance Armstrong Partnership
Applica recently partnered with seven-time Tour de France winner Lance Armstrong to help promote eco-friendly alternatives. The partnership aims at reaching environmentally-conscious consumers looking for green alternatives to everyday products. Armstrong will tape a message to be delivered during the Washington, D.C. event on the National Mall to help drive the message of drinking clean and going green.

“With the growing concerns of bottled water affecting the environment, it is our responsibility to look for eco-friendly alternatives,” says Armstrong. “I am excited to partner with a company that’s dedicated to healthy and sustainable water options, and look forward to working closely with the company to spread the message.”

To be a part of the action to Drink Clean and Go Green visit www.drinkcleangogreen.com, and if you wish to participate in the select Clear2Go™ volunteerism efforts around the country, visit, www.planetgreen.com.

Clear2Go™ Earth Day Events:
Chicago – Grant Park Conservancy on Sunday, April 19 (9:30 a.m. – 12:30 p.m.)
Austin – Shoal Creek Clean Up on Friday April 17 (3:00 p.m. – 8:00 p.m.)
Denver – South Platte River on Saturday, April 18 (8:00 a.m. – 12:00 p.m.)
San Francisco – Golden Gate Park on Saturday April 18 (9:00 a.m. – 1:00 p.m.)
Los Angeles – Santa Monica Pier on Saturday, April 18 (10 a.m. – 12:00 p.m.)
Miami – Bayfront Park on Saturday, April 25 (10:00 a.m. – 7:00 p.m.)
D.C. – National Mall on Sunday, April 19 (noon - 6:00 p.m.)
New York – Grand Central Station on Friday, April 24 and Saturday, April 25 (noon - 7:00 p.m. / 11:00 a.m. – 5:00 p.m.)

Based in Miramar, Florida, Applica is a marketer and distributor of a broad range of small household appliances. Applica offers quality kitchen and home products, including well-known and tenured company-owned brand names such as George Foreman® Juiceman®, LitterMaid®, Clear2O® InfraWave®, Breadman®, Russell Hobbs® and Toastmaster®, and licensed brand names, such as Farberware® and Black & Decker®, the leading brand in small kitchen appliances.

Applica’s customers include mass merchandisers, specialty retailers and appliance distributors. Applica, with its line of Black & Decker®, Farberware® and George Foreman® branded products, holds a No. 1 market position in several product categories, including toaster ovens, and contact grills.

(1) Container and Recycling Institute, “Down the Drain Plastic Water Bottles Should No Longer be a Wasted Resource,” May/June 2006
(2) New York Times, “In Praise of Tap Water,” August 1, 2007

Source: Burson-Marsteller