RED DEVIL promotes energy saving tips to celebrate earth day

'Seal in the Savings' Campaign Targets Chicago this Spring

by Michael Smith (Veshengro)

RED DEVIL Inc., one of the United States' leading manufacturers of caulks and hand tools, is joining forces with Chicago’s top home improvement retailers, including Menards, Ace Hardware, Do it Best and Blain’s Farm & Fleet, to launch a campaign aimed at helping homeowners save energy and money this Earth Day.

As Chicagoans transition from winter to spring, many homeowners may mistakenly believe the costly problem of energy escaping from the home is behind them. With Earth Day on April 22, now is the perfect time to seal in the savings on utility bills and help prevent energy leaks that cause both heating and cooling energy to escape. In fact, a March 6th Wall Street Journal article references the surprising amount of energy lost in homes and the power of caulk to deliver more bang for the buck in plugging the leaks. This article can be read on

“In this economy, more homeowners are looking for ways to save money around the home by tackling these home improvement projects themselves,” said Jason Ringling, Red Devil, Director of Marketing. “Red Devil is providing homeowners with simple Do-It-Yourself project tips that can result in 20 percent savings on utility bills to help them go green and save some green this spring.”

Chicagoans inspired by Earth Day to take action around their homes can save energy and money by following these easy Do-It-Yourself tips.

Usual suspects: Energy can leak from common places in the home such as around doors and windows as well as more obscure areas including exhaust pipes and siding joints. Step outside and look at the area under the door -- frequent foot traffic may have caused settling and cracking. These leaks can easily be fixed or prevented by sealing these areas.

Walk the talk with caulk: Helping the environment and your wallet has never been easier. KING KAULK for example, is a low-VOC multi-purpose adhesive, sealant and caulk that perform multiple jobs with one product. And, LIFETIME caulk can be used in summer heat or freezing temperatures and lasts as long you own your home.

Seal in the Savings -- with the theme “Seal in the Savings,” Red Devil’s Earth Day tips and promotions will be available across the Chicagoland area. Specific opportunities include:
Chicagoans looking for some extra cash to help cover utility bills can enter a $10,000 Sweepstakes. For more information, how to enter and official rules , consumers can visit

Consumers can mail in two proofs of purchase from tubes of Red Devil’s KING KAULK super sealant and/or LIFETIME Caulk to receive a free Lutron eco-dim™ dimmer, a $31 value.

Homeowners can get inspired to take action this Earth Day by visiting any of the 101 area Sunoco gas pumps to view a unique “fuelcast.” The fuelcast features video that will provide easy and effective energy and money saving tips.

As part of celebrating Green Week April 20 – April 26, consumers can tune in to NBC 5 News to hear weather expert Ginger Zee share tips on how to seal in the savings.

Additional energy saving tips and sweepstakes information and can be found at For information about Red Devil products, visit or call 1-800-4A-DEVIL.

© 2009