World-Wire Provides gateway for organizations to promote environmental efforts
by Michael Smith (Veshengro)
On April 20, 2009 PR Newswire and World-Wire announced a partnership that enables organizations around the world to target environmentally-related news to key media, government, business professionals and citizen groups that specialize in such issues as global warming, renewable energy, conservation and sustainability via the World-Wire network, a specialized database of environmentally-focused contacts.
PR Newswire's current distribution offerings for environmental news are enhanced by World-Wire's robust and quickly growing network of contacts at media organizations, government, corporations, universities and citizens groups that monitor "green" news. World-Wire is a resource provided by the Environment News Service (ENS), the original newswire of the environment, which has been publishing since 1990.
PR Newswire clients can reach ENS' rich database of environmental influencers by adding World-Wire distribution to their news releases. In addition to immediate transmission on the World-Wire circuit, news releases are also distributed to the Environment News Service subscribers alongside ENS' original news content.
Anyone with an interest in accessing breaking environmental news announcements can access World-Wire's homepage, www.world-wire.com, and also have news sent to them directly via email updates or RSS feeds. Additionally, audiences can share World-Wire content on blogs and through social media via tags for Facebook, Digg, Del.icio.us, etc. Bloggers, mobile news readers and application developers can add World-Wire's news via full text or headline RSS feed options.
"In partnering with PR Newswire, we are providing a forum for thousands of companies and organizations to raise awareness of their environmental efforts and communicate with the key individuals and groups that are on the front lines of saving Planet Earth," said Jim Crabtree, World-Wire founder and editor.
"PR Newswire customers can take advantage of ENS World-Wire's extensive network to deliver their 'green' news to the thousands of editors working in the environmental media, investors in the newly emerging sustainable business sector, and the millions of potential customers who are becoming aware of the value of environmental products and services," said Sarah Skerik, vice president, Distribution Services, PR Newswire.
World-Wire, a resource provided by Environment News Service, is definite a "must read" for many thousands of journalists, corporate environmental decision makers, government officials, organizations, academics and other influencers.
Independently owned and operated, the Environment News Service publishes original, late-breaking environmental news from across the United States and around the world, some of it written by ENS correspondents and editors though most of it, in my opinion, are press releases and such from a variety of sources, including companies and we even see the occasional, dare I say it, “greenwashing” here. No fault, probably, of the distributing companies, that is to say ENS, World-Wire, etc., but of those that originally wrote the piece.
The possibility though to receive press wire on environmental issues this way, delivered immediately to one's inbox is invaluable for journalists in the environmental field.
PR Newswire, on the other hand, is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.
© 2009
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PR NEWSWIRE AND WORLD-WIRE JOIN FORCES TO SHOWCASE ENVIRONMENTALLY-FOCUSED NEWS AND EVENTS
