Leading Premium Wine Made From Organically Grown Grapes
by Michael Smith (Veshengro)
ST. HELENA, CA, April, 2009: Following the successful release of its True Earth wines in 2007, Three Thieves is making headway in the organic wines category soaring into the top ten in terms of volume. According to data from AC Nielsen, while traditional wine sales have slowed, organic wines have continued to grow over the past six months at 13.8%. In particular, True Earth wines have grown 78.8% in the past six months, giving the wine its top ten status.
“True Earth has exceeded our expectations in the organic wine category to become a leading wine for enthusiasts who strive to eat and drink organically. What better way to celebrate the Earth this year on Earth Day than to enjoy the wine that we are proud to say comes straight from the Earth?” says Chief Thief Charles Bieler.
With a wine label designed by Michael Schwab, the same designer who created the logo for San Francisco’s Presidio and other National Parks, True Earth is a pure wine derived from healthy soils and healthy vines, creating true, expressive wines with a sense of place. Both True Earth wines—a red blend of Cabernet Sauvignon, Merlot and Petite Sirah, and a varietal Chardonnay—are made from California Certified Organic Farmers (CCOF) vineyards in Mendocino County, using no pesticides, herbicides, or conventional synthetic fertilizers. Minimal amounts of sulfites are used in the winemaking process to preserve freshness.
In addition to the True Earth wines, The Three Thieves—Charles Bieler, Joel Gott and Roger Scommegna—also sell environmentally friendly Bandit wines, which are housed in Tetra-Pak boxes (1 liter and 500 mL). Tetra Paks are comprised of 70 percent paper, a renewable and recyclable resource vastly lighter than glass. For the delivery of equal volumes of wine, the weight of the Tetra Pak and all ancillary packaging is 8% of the weight of the glass alternative, which means both much less solid waste and far lower fuel consumption and carbon dioxide emissions for transport.
True Earth wines retail nationally for $12.99 and are also available for purchase through the website www.threethieves.com.
Three Thieves, developed by Charles Bieler, Joel Gott and Roger Scommegna, is the leading brand of Rebel Wine Company, a St. Helena, California-based joint venture between Three Thieves and Trinchero Family Estates. Known as much for their innovative packaging as for the wine that is in it, the Three Thieves have distinguished themselves through their originality and vision. Collaborating with Trinchero Family Estates, Napa Valley vintners since 1947, the Thieves have solidified their commitment to quality at a reasonable price, an adage that binds the two companies.
One has to say that this company is, however, not the only one that produces wines from organically grown grapes. Others do the same and some are small family-based operations with a very fine ethical outlook on things. Jorian Hill is one vineyard that comes to mind here for sure.
© 2009
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CELEBRATE EARTH DAY WITH TRUE EARTH WINES
