BRITA launches new Fill&Go Water Filter Bottle for ultimate hydration on the go

by Michael Smith (Veshengro)

BRITA has recently announced the launch of the new premium and stylish ‘Fill&Go’ Water Filter Bottle, offering BRITA water lovers great tasting filtered water when they are on the go.

Fill&GoBottleSarah Taylor from BRITA comments “We are thrilled to announce the launch of the new Fill&Go Water Filter Bottle. It is durable, BPA free, convenient and it looks great. Switching from buying bottled water to the BRITA Fill&Go bottle will help reduce the sheer number of plastic bottles that are sent to land fill every year, and will be easier on the wallet.

“We have created this product especially for people on the go and have made it really convenient for exercise enthusiasts, busy mums and water lovers who are looking for a more eco- friendly, convenient and delicious answer to constant hydration.”

The new elegant bottle gives you fresh, great tasting water by filtering the water as you drink it, offering you constant hydration all day long.

Simply fill the bottle with tap water and the BRITA filtration technology in the Fill&Go Filter Disc will reduce any impurities that impair the smell and taste of tap water such as chlorine. The activated carbon filter is integrated into the lid, out of sight. All you have to do is replace it once a week in a very simple procedure.

The easy to use BRITA Fill&Go Water Filter Bottle fits neatly in your handbag and standard bottle holders, and it can be easily opened with one hand so whether you are cycling to work or shopping with the girls you won’t go thirsty.

Available in four different colors: grey, blue, pink and green, the premium-quality, BPA-free bottle holds around 600ml of water and is dishwasher safe.

The BRITA Fill&Go bottle costs £14.99 per unit and comes with a box of 4 filter refills. Bottles are available in Robert Dyas stores and selective Sainsbury’s. A box of 8 refills costs £12.

*BPA (Bisphenol) is a chemical compound that can be present in most water bottles, made from polycarbonate. The risks that BPA represents have been a subject of controversial discussions worldwide for many years. Public attention is focused on the hormonal effects of bisphenol A (sources: German Federal Institute for Risk Assessment and Federal Environmental Office)

For more information please visit the BRITA website: www.brita.com.

© 2012

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