(UR) Berlin, Germany — The produce section of the supermarket is changing. You might say it is getting a technological facelift. The change, however, is more than merely cosmetic. INFARM, a German high-tech firm, is changing the way we interact with not only the supermarket, but the food system as a whole: in-store vertical farms.
Designers of “indoor vertical farms,” INFARM has partnered with METRO AG to produce the first-ever in-store farm. Rather than simply selecting the freshest veggies that have all been transported in some capacity, shoppers can basically harvest their own produce. Of course, this system is still in its infancy, and the installation of their indoor vertical farm at one of METRO AG’s Berlin location is only the first step. Yet, by partnering with other organizations like 25h Hotels, Olympus, and Mercedes-Benz, INFARM definitely has room to grow.
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