More than 600,000 Ohyo collapsible drinks bottles have been sold worldwide and the firm has just launched a new larger size aiming to crack the outdoor and US market.
The ingenious item can be squished more than 10,000 times while the special plastic resists mould and is dishwasher safe. It is on sale in M&S and Boots.
Founder Guy Jeremiah has worked with William Beckett Plastics since 2009 and is set use the firm’s Chicago warehouse.
His success comes after he was famously slated by Duncan Bannatyne on Dragons’ Den, who threw the bottle at him in rage.