Ocean-friendly apparel brand United By Blue prepares to get its hands dirty in another season of ocean and waterway cleanups beginning March 6.
Philadelphia, PA, February 29, 2012 : United By Blue (UBB), the ocean-friendly brand of apparel that removes one pound of trash for every product sold, will kick off cleanup season on March 6, 2012 at Bartram’s Garden in Philadelphia with a celebratory BBQ following the event.
A Certified B Corporation, UBB’s business model is making waves in both the conservation and business circles. UBB is known for the softest organic cotton t-shirts around, best-selling laptop bags, and artisan jewelry handmade in America. But UBB is also known among sustainability industry groups for pioneering a business model that can scale both environmental good work and a business simultaneously.
“By associating every transaction with a concrete environmental action, we’re proving that business and the environment aren’t always at odds with one another,” says Brian Linton, the company’s Founder and Chief Trash Collector.
“UBB is founded on a mission to affect concrete environmental change,” says Linton. “We accomplish our mission by planning and hosting all of our own cleanups, so the beginning of cleanup season is one of the most exciting and most important times of the year for us.”
Since the company was founded in May 2010, UBB has hosted 60 cleanups and, with the help of over 1,000 volunteers, removed over 80,000 pounds of ocean and waterway trash. The apparel brand hosted cleanups across the country and the world, from Philadelphia to L.A., from South Carolina to Taiwan. United By Blue's 2012 cleanup season will stretch from March until October, with cleanups in new locations, like Salt Lake City, UT and Orlando, FL.
UBB provides all the planning and logistics for the cleanup and post-event waste removal, and their retailer partners leverage their community bases to rally volunteers. “This year, we expect to cover more ground and to increase both the amount of waterway trash we remove and the number of volunteers we reach,” says Mike Cangi, Director of Cleanups.
UBB will also co-host cleanups with several of its environmental partners. Its first cleanup will be with footwear brand Sperry Top-Sider on April 14 in Brooklyn, NY, which will also celebrate Sperry Top-Sider's New York City store opening. UBB will co-host a late spring cleanup with partner and car manufacturer Subaru at its corporate headquarters in Cherry Hill, NJ.
Last year, United By Blue and ECO SWIM BY AQUA GREEN removed 3,178 pounds of trash from the Delaware River. This summer, UBB will host four cleanups with the swimwear brand, kicking off with a cleanup with ECO SWIM BY AQUA GREEN and its retailer, Belk, in Myrtle Beach, SC, on April 21.
United By Blue is an ocean-friendly brand of apparel and accessories that, for every product sold, removes one pound of trash from oceans and waterways around the world through company organized and hosted cleanups. In 2011, United By Blue was a finalist in The Wall Street Journal's “Small Business, Big Innovation” and Bloomberg Businessweek's “America's Best Young Entrepreneurs” competitions.
The brand distributes a line of organic cotton t-shirts, organic canvas bags, and artisan jewelry through retailers nationwide and online at http://www.unitedbyblue.com. Visit them at http://www.facebook.com/unitedbyblue and follow them @unitedbyblue on twitter for product and cleanup updates.
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