Two U.K. supermarkets are testing packaging technology that promises to extend the shelf life of tomatoes, strawberries and other fruits.
Marks & Spencer and Tesco are each committed to reducing packaging and food waste, both through company-led programs and the industry-wide Courtauld Commitment.
Lowering those waste figures takes many tactics, and the latest being trialed by the retailers are strips made by It's Fresh that absorb the gas that makes fruit ripen and get moldy.
The strips contain a mixture of minerals and clay that remove ethylene, a gas given off by ripening fruit that accelerates ripening, from inside packaging.
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