GREENTOMATOCARS EXPANDS FLEET WITH BIODIESEL-FUELLED VEHICLES
London’s greenest private hire service now offers chip-fat-fuelled executive and MPV options
After listening to clients who needed bigger vehicles for transporting larger groups of people, as well as those seeking a more executive experience from their journey, greentomatocars has been piloting the luxurious Citroen C6 and the roomy Citroen Combi Dispatch over the past few months and has been delighted with the positive feedback.
Head of Innovation at greentomatocars, Hamish Phillips, comments “Since we launched five-and-a-half years ago, our fleet has been exclusively comprised of the hybrid Toyota Prius, an unquestionably green choice for people travelling from A to B in London. Recent feedback from customers has shown that they needed other options but still wanted to make a consciously green decision when choosing their private hire provider. With this in mind, rather than simply bolting on a non-green solution, we wanted to maintain our green identity and biodiesel-fuelled vehicles fit this requirement perfectly”.
The non-hybrid fleet is fuelled by biodiesel refined from locally-sourced waste vegetable oil – oil that has already been used in the cooking process – meaning that emissions are greatly reduced in comparison to vehicles using petrol or diesel: international research has shown that life cycle CO2 emissions are reduced by 60%-90% when using 100% biodiesel from waste vegetable oil. To begin with, the biodiesel fleet will run on a 30% biodiesel blend (due to limitations with manufacturer warranties) which equates to a reduction in CO2 emissions of at least 20%. greentomatocars has further big plans for 2012 and is in discussions with a number of large clients in London to develop truly sustainable transport partnerships whereby the private hire company will use its clients’ waste vegetable oil to power cars for their own staff.
Hamish comments, “We, and our clients, find the idea of closed-loop recycling incredibly exciting – giving businesses the option of reducing their emissions by using their own waste vegetable oil to fuel cars for their own staff is a perfect way of enhancing their existing CSR plans whilst keeping their transport decisions consciously green”.
With over 200 environmentally-friendly vehicles now on London’s roads, greentomatocars has firmly positioned itself as the greenest option for the Capital’s taxi and minicab-users and remains the most innovative private hire service in town. For further information or to book your car, visit http://www.greentomatocars.com or download the free iPhone App from the iTunes App Store.
greentomatocars is London’s leading green private hire service. Established in 2006, the fleet of 220 vehicles consists exclusively of the most viable environmentally-friendly cars on the market. The company offsets any unavoidable emissions by planting trees and engaging in energy-saving projects, while office and other equipment is procured from environmentally-friendly sources wherever possible. Prices are in line with, and often lower, than competitors meaning that choosing the green option need not cost more.
Source: greentomatocars
Full Disclosure Statement: The GREEN (LIVING) REVIEW received no compensation for any component of this article.
