by Michael Smith (Veshengro)
The competition is aimed to get retailers to stock up on Nestlé Pure Life, which Nestlé says is the number one water brand worldwide, and help drive consumption of bottled water during August.
Silika Shellie, Head of Category and Shopper Development at Nestlé Waters, comments: “The average person in the UK consumes 44 litres of bottled water per year which is low in comparison to other European countries, so this competition is designed to encourage retailers to educate shoppers on how to stay hydrated during August. We are excited to see the results and to have retailers on board to help spread the importance of staying hydrated to their shoppers particularly during August.”
It is all, as we can see, for them a matter of not enough bottled water being drunk in Britain compared to other European countries and they want to create a want rather than a need to increase their profits.
Bottled water is bad for the biosphere and that not just as regards to the plastic bottles and also to your wallets. Often the water in the bottles is nothing more than (filtered) tap water. Thus I would suggest we throw a spanner into their works and hit them where it hurts, namely their profits and, while staying hydrated is important, tap water is better and cheaper. Join me in a total – as far as possible – boycott of the bottled water industry, and Nestlé especially. Let us drink tap water (in reusable bottles).
© 2016
