A petition calls on Whole Foods and Wal-Mart to start selling ugly produce instead of throwing it away -- an act that can benefit everyone.
It’s time to stand up for the uglies! Supermarkets have long discriminated against any fruits and vegetables that do not meet the absurdly high cosmetic standards for sale, with an estimated 26 percent of all produce in the United States tossed before it’s even given a chance on the shelves.
This makes no sense because ‘ugly’ produce is just as nutritious as attractive produce, and can even have more taste. In a world where there is so much concern about food shortages, greenhouse gas emissions from teeming landfills, water conservation, and dietary health, it’s only logical to embrace the uglies and welcome them into our food system.
Jordan Figueredo of the End Food Waste campaign has launched a petition to get Wal-Mart and Whole Foods to change their outdated policies on ugly produce and save billions of pounds of perfectly good fruits and vegetables from unnecessary rejection. He wants them to launch fun publicity campaigns, similar to France’s very successful Inglorious Fruits and Vegetables, the United States’ Imperfect Produce, and Canada's Naturally Imperfect line.
Read more here.