by Michael Smith (Veshengro)
Pizza Hut's Hong Kong operation has launched a new promotion featuring a pizza box film projector for smartphones.
Designed by Ogilvy Hong Kong, the Blockbuster Box includes a special version of the pizza 'table' – the little piece of plastic that keeps the box lid from being pushed down onto the pizza topping – featuring a lens.
Customers punch out a perforated circle on one side of the box in the side, insert the lens and then slot their smartphone behind it, allowing whatever is on the screen to be projected onto a wall.
The boxes also have QR codes on which can scan to get a free movie download.
There are four different themed boxes -- Fully Loaded box for action movies, Slice Night for scary movies, Hot & Ready for romance, and Anchovy Armageddon for sci-fi.
The Blockbuster Box has so far only been released in Hong Kong.
This shows that there is a way, and there have been other examples, to design packaging in many different ways to have a second use, and if done right one that extends for some time to come. It is all a matter of designers getting their thinking caps on and thinking outside the box, pardon the pun.
But it is not just cardboard boxes of many different kinds that could be given a design makeover that would give people an immediate idea as to a reuse or second use of the packaging. A multitude of other packaging could also be designed in such as way as to have an obvious second use. It has been done before and in some cases is being done still, such as certain mustard brands and types, and certain chocolate spreads whose glass containers are, in fact, created with a second use automatically in mind in that they become drinking glasses. Still there are many people who just toss them out after use rather than washing them out and adding them to their cupboard stock.
Nevertheless, despite the fact that some people may be too lazy to clean such glasses to retain them for use, or to remake some other packing into useful things that they have been designed to become after, they should still be created. There will be enough people who will happily use such products and thus much of what otherwise would be waste could and would be kept out of the landfill sites.