Rising levels of pollutants in indoor air creates increased health risks for children and adults. Blueair, the global air purification company, has now started a campaign to raise awareness about the problem. This comes after the World Health Organization (WHO) estimated that over 2 million people die each year after inhaling the tiny particles of air pollution indoors and outdoors
The problem can only be successfully addressed by making people aware of what is in the air they breathe. Improving air quality does not require a magic bullet, however. Apart from the obvious choice of controlling the source of the air pollution and ensuring fresh air ventilation, not always an easy choice in major urban areas, a simple and proven alternative is an air purifier fitted with filters providing HEPA performance, a simple and proven way to ensure the air you breath is clean. This is also a prescription recommended by the American Thoracic Society's American Journal of Respiratory and Critical Care Medicine.
“Blueair is the leader when it comes to delivering cleaner indoor air, and we believe that the link between clean air and better health and wellbeing is something worth continually reminding people about. That is why we are now launching the campaign 'Clean indoor air is a human right' to support the WHO demands for better management of air pollution in homes and workplaces. Since we manufacture products that can capture virtually all allergens, viruses and bacteria in indoor air, we are well aware of the risks posed by these pollutants," said Herman Pihlträd, chief executive of Blueair.
Blueair’s research in the over 51 countries around the world where it markets its range of air cleaners support the alarming WHO findings, which WHO Director for Public Health and Environment, Dr Maria Neira, admitted revealed a ‘major health issue’. Blueair findings indicate that people in most developed countries, including the UK, USA and Japan, spend up to 90% of their time indoors, at home, school or workplace. And that the level of pollution indoors can be as much as ten times that breathed in outside, simply because contained areas enable potential pollutants to build up more.
Stringent independent testing by the US Association of Home Appliance Manufacturers has shown that Blueair air purifiers such as the Blueair 650E with the world’s highest clean air delivery rate dramatically boost air quality. Engineered to reduce pollution-related health risks and problems, including asthma, Blueair’s patented HEPASilent filtration technology provides higher performance than any other air purifiers available in the marketplace. The high performance units use fine polypropylene filters that effectively cleans room air of all the nasty stuff like mold, pollen, chemicals, viruses and bacteria in just minutes - faster than any other competing purifier in the world!
The Blueair ‘Clean Indoor Air Is a Human Right’ campaign will launch early 2012 in key Blueair markets, including the USA, Japan, China, Sweden and the UK. Aiming to save lives, reduce time off work due to illness and promote general health and wellbeing, the Blueair initiative will initially focus on producing a White Paper on the scope of indoor air pollution that will be made available to public health authorities at a local, regional and national level as well as implementing communications efforts to raise media awareness of the issue and solutions.
“As our campaign evolves we will explore new ways to reach out to the general public with important messages on how they can actively increase health and wellbeing by reducing air pollution in their homes, workplaces and other environments such as schools and colleges,” said Mr. Pihlträd.
Sold in over 51 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove allergens, asthma triggers, viruses, bacteria and other airborne pollutants from indoor environments faster than any other competing products in the marketplace. Founded in 1996, Blueair has production facilities in China, Sweden and the USA. For more information about Blueair, please visit www.blueair.com.
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