The idea is simple: rummage round your kitchen cupboard, dust off that idling electric baker, and plug it in somewhere you usually wouldn’t*. Anyone emailing a picture of him/herself and machine in action in an unusual location to the Campaign by 16th May stands the chance of winning an American bread slicer from CookshopOnline.com, plus the full range of bread flours (6x 1.5kg bags) from Marriage’s.
Chris Young of the Campaign says: “Real Bread Maker Week is all about having fun, whilst taking back control of exactly what does – and doesn’t – go into the food you eat. Baking Real Bread in a machine is perhaps the easiest route to a loaf that represents genuine value, being both very affordable and additive-free.”
Real Bread Maker week is also about sharing. There could be around 10 million machines lurking out there already, so the Campaign is encouraging people to pick up or pass on these unloved plug-in panificatori, and has published a list of websites, including Freegle and Streetbank, that can help.
Towards the end of the week, a number of traditional wind and water mills around the country will be inviting visitors to picnics, classes, competitions and other activities to help people get the best out of a machine using locally produced flour as part of National Mills Weekend on 14th and 15th May.
Part of Sustain: the alliance for better food and farming, and funded by the Big Lottery Fund’s Local Food programme, the Real Bread Campaign champions locally-produced, all-natural loaves, and finds ways to make bread better for us, better for our communities and better for the planet.
For the latest news, ‘like’ facebook.com/realbreadcampaign and follow @RealBread (with #realbread hashtag) on Twitter. Membership of the Real Bread Campaign is open to everyone who cares about the state of bread in Britain, full details of which can be found at www.realbreadcampaign.org
The ‘10 million unused bread machines’ figure was extrapolated by the Real Bread Campaign in 2010 from surveys carried out on behalf of insurance company esure in 2004 and 2006 and the ‘36% of all consumers who received a bread maker as a gift admit they hardly ever use this appliance,’ was taken from a December 2010 report by Mintel.
Source: www.realbreadcampaign.org
*obviously having read the manufacturer’s safety instruction before taking it scuba diving, or anything else daft…
