CHICAGO, March 2009: McClatchy-Tribune Information Services (MCT) announced today the launch of Green, a weekly text and visuals package.
Green is a perfect way for print and online publications to tap into consumers’ growing appetite for content on living green. From eco-chic clothing to organic vegetables, eco-tourism to sustainability, green living is all around us and a growing part of our everyday lives.
Green includes two to three centerpiece stories each week and 10 to 12 shorter items. Features include product reviews, shopping advice and practical tips in a wide range of areas, including home food, family and the work place.
Green features exciting content partners include E/The Environmental Magazine, the Mother Nature Network (mnn.com) and FamilyFun magazine. Also featured is specialized green content from leading newspapers, including The Philadelphia Inquirer, San Jose Mercury News and Chicago Tribune’s RedEye.
Regular weekly features include Ask Vanessa, an advice column digging up everyday sustainable solutions to your eco-problems, and EarthTalk, a Q&A responding to your environmental questions on everything from recycling to rainforests with clear and concise answers.
Green contains 12 to 14 items weekly, many of which are accompanied by art. The package moves Mondays by 6:00 p.m. ET. Individual stories and art are also available for a la carte purchase.
McClatchy-Tribune Information Services (MCT) is a news and features service operated jointly by The McClatchy Company and Tribune Company. MCT provides news stories, feature articles, opinion columns, photos, graphics, illustrations, caricatures, themed content packages and paginated products. With contributions from more than 600 content partners in the United States and abroad and material produced by its own staff in the United States and Europe, MCT supplies content to 1,200 media clients worldwide. MCT is also a major provider of content to online information services and college newspapers. For more information about MCT, visit www.mctdirect.com.
MCT is marketed worldwide by Tribune Media Services (www.tms.tribune.com), a leading provider of information and entertainment products to newspapers and electronic media.
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MCT LAUNCHES 'GREEN' - A WEEKLY ENVIRONMENTAL CONTENT PACKAGE
