by Michael Smith
In today’s economic climate, some companies may see ‘green’ issues as something to put on the back burner. But Sally Taylor, of not-for-profit organization “Environmental Population”, believes that taking steps to be ‘green’ could actually save money and enhance a company’s reputation.
In fact, the way I see it, customers and consumers are demanding that companies do the “green” thing and do it properly, not a “greenwashing” exercise, and any business that does not keep up here in that field or that is seen to be not doing it with the heart in the right place may find that customers will vote with their feet.
“Being environmentally aware is no longer an optional extra,” says Sally, “and companies need to realize that being green can indeed make positive changes on the bottom line.
“For example, adopting changes in simple work routines can make electric, gas and water savings part of company life and telling people what you’re doing can only improve your reputation.”
Sally believes there is still much that can be done by companies to reduce their carbon footprint, either by looking internally at their systems and procedures or externally through evaluating the company’s effect on its surroundings.
Environmental Population gives practical advice to companies who wish to be, and be seen to be, ‘green’. It provides environmental information to SMEs (small to medium enterprises) about; climate change, biodiversity, waste management and energy and water reduction.
“Publishing your energy ratings alongside improvement programs will help your business gain accreditation whilst building a more positive profile in the tougher and greener economic landscape.
“A good example is Walker’s Crisps, who have now started to publish information on their packaging as to the carbon footprint of the product, giving customers the moral choice whether to buy – this appears to be working well.”
The Government has set some bold targets to meet: an 80% reduction in CO2 emissions by 2050 and recycling 40% of waste by 2010 rising to 75% by 2020. Savings can be made through initiatives such as landfill and fuel taxes, development of carbon neutral homes and businesses, energy efficiency certificates and greater recycling.
“The economic climate has taken over headlines for the time being…but very soon green issues will rise to the top of the agenda again,” said Sally.
Environment Population is an online network of businesses, started for companies who have recognized the importance and need for environmental policies in business, and is calling like-minded companies to join and together make a difference.
Membership of the site can provide companies with links to appropriate resources, a forum for discussing issues, downloadable white papers, plus artwork and templates for posters, newsletters and e-mail communication.
The valuable resources are in contrast to the relatively low cost of membership. No matter how large or small a company is, membership is very cost effective at £60 and then £50 annually.
For more tips and ideas visit www.Environmental-Population.com.
© M Smith (Veshengro), 2009
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Green Issues Will Rise To The Top Of The Agenda Again
