Exeter-based design company Alder and Alder has won the Environmental Awareness award at the FSB Devon Business Awards, for their environmental initiative, Today and Tomorrow. The initiative was launched to provide advice and guidance to businesses interested in sustainable marketing solutions. The winners were announced at the awards dinner at the Palace Hotel, Torquay, on Friday 6 June.
The winning initiative is supported by a website - www.todayandtomorrowonline.co.uk - which was launched in February this year. It provides practical guidance for companies interested in reducing the negative environmental impact of their marketing and communication material. There is a glossary of common terms, news items and links to related websites. It is also possible to download ‘Small footprint, Big impact', a guide to greener marketing with information on selecting the most appropriate paper, the best document format and the right printer. There is advice on the benefits of utilising the internet and how to create a green supply chain too.
The award for Environmental Responsibility was sponsored by the FSB and Malcolm Colegate, FSB Devon regional chairman commented:
‘The environmental issue is high on everyone's discussion in today's world. Businesses are not exempt. It is encouraging to see so many companies rising to the challenge and Alder and Alder have gone that extra mile by encouraging and helping other businesses to deal with their own environmental policies. Many congratulations to Alder and Alder!'
This is the first year the FSB Devon Business Awards have been held, and the organisers were delighted with the number of entries they received and the quality of the submissions.
Jonathan Alder, Director of Alder and Alder said:
"We were really proud to be on the shortlist, then to win it was fantastic. It's a great opportunity to raise the profile of Today and Tomorrow, and we hope it encourages more businesses to think about a sustainable approach and recognise what benefits there are, not just to the environment, but to their business as well."
Alder and Alder have themselves made changes to the way that they work, following a training programme with Envision in 2007. They have implemented an Environmental Management System in their office, which includes an Environmental Policy outlining three main objectives: reduction of energy consumption, reduction in waste and a green procurement policy.
The Today and Tomorrow initiative was launched to share knowledge and experience with a wider audience in the business community. Alder and Alder had an opportunity to do just that following an invitation from Barclays to take part in their ‘Let's talk...' seminar series. On Thursday 5 June Alder and Alder presented Today and Tomorrow as part of a case study at Barclays ‘Let's talk Green Business' seminar in Wellington, Somerset.
Jonathan said, ‘The seminar was a great opportunity to meet other businesses and talk about the challenges of implementing a sustainable communication strategy. To win an award for our Today and Tomorrow initiative the next day was fantastic.'
For more information or general enquiries, call 01392 248107, email jonathan[at]alderandalder[dot]co[dot]uk or visit the website at
www.todayandtomorrowonline.co.uk
Source: Ethical Junction
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Green win for Exeter Designers
