NEWS RELEASE
Great tasting and Green East Green is a UK first
At Adnams we believe in doing the right thing – not just because it makes us feel good, but because it makes business sense. From investment in our eco-distribution centre and energy efficient brewhouse, through to our lightweight bottle and Environmental Action Group we believe that Adnams is at the forefront of the environmental agenda.
Rather than sitting back basking in the glory of our award-winning efforts, we will continue to push ourselves and explore opportunities to further reduce our carbon footprint. Our eventual aim is to become carbon neutral, only when we have made all the practical changes possible will we offset the remaining carbon. And only then will we use Gold Standard accredited schemes.
Adnams latest project is East Green – the UK's first carbon neutral beer. A beer with all the fantastic quality and taste Adnams is famous for.
It is light golden beer with subtle citrus and grassy hop aromas, dry and refreshing with well-balanced bitterness with 4.3% abv. and has a retail price of £ 1.79 for a 500ml bottle.
East Green is carbon neutral because it uses high yielding barley, grown and malted in East Anglia. In addition to that English Boadicea Hops are naturally aphid-resistant, reducing need for pesticides. Furthermore the is Adnams' energy efficient brewhouse,
Adnams' lightweight beer bottle and the tiny amounts of remaining CO2 will be offset.
While not all Adnams beer is carbon neutral Adnams Bitter, Broadside and Explorer have a lower than average carbon footprint due to the savings the company has made in production of the bottle, the reliance on local raw materials and our energy-efficient brewhouse. East Green is the first that will be offset with Climate Care.
Source: Adnams Breweries
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