NEWS RELEASE
Good for the planet and good for your pocket, Ascension heralds a new era of guilt-free shopping.
Aimed at a younger market than Adili’s online retail site, Ascension is a casual urban label that’s hard to beat on price or ethics. Organic cotton printed Ts start at £19, organic cotton hoodies at £38 and organic cotton jeans at £45.
Ascension values sustainability and ethics, as much as styling and cut. Producing positive fashion; garments made with care for both people and planet, that consumers love the look of and feel good about buying.
The T’s are made from Soil Association approved organic cotton. The eco friendly dyes are Oeko–Tex 100 approved, they are manufactured solely using sustainable solar and wind energy in fair wear foundation audited factories in India and the inks are approved by the Soil Association. And if that’s not enough, the carbon footprint of the T’s is 90% reduced. The denim is made from SKAL certified organic cotton in a fairly traded low pollutant factory in Bulgaria. Adili aims to further improve the ethics of Ascension garments and is working towards a Fairtrade certified denim range for 2009.
The recycling of a brand and a philosophy
Adili has recycled the Ascension brand. Not just with updated graphics and new designs, but also by redefining the brand values and revamping the website - Adili is set for Ascension to take on the high street. “Ascension was originally created to help fund Indian orphanages, but the label faltered, finding it hard as many ethical labels do, to secure an environmentally friendly, reliable, fair trade supply chain and to keep the clothes at the price they needed to be for their market. We have essentially recycled and relaunched the brand. Keeping true to its principles and using our contacts and knowledge of the market, we have been able to produce great clothes with high ethical standards that are the same price as the high street.” Adam Smith, CEO Adili.com
Keeping with the original philosophy of Ascension, Adili will continue to donate 10% of gross profit to the Life Association charity which provides a long-term supply of safe clean water, concrete buildings and education for some 150 children and 80 orphans in India.
Ascension aims to develop the Life Association charity scheme across India, with the next focus being a fishing village that was devastated in the tsunami.
Adili will be wholesaling the Ascension brand throughout the UK
www.ascensionclothing.co.uk available from www.adili.com
Ascension is the first of many exciting projects to be launched by Adili.com. Over the past year Adili has been sourcing ethical supply chains and will be launching their first own-label ranges starting with key menswear pieces on 30th June, a capsule collection of women's knitwear for AW08 and a womenswear range for SS09.
New on Adili.com for A/W08 - A collection of exciting fashion labels and exclusive ranges including: Noir, Wildlife Works, Eco Boudoir, Sika and Numanu, will help you embrace eco chic as it gets colder.
Adili also stock a rapidly expanding selection of ethical beauty and homeware products including eco makeup by Suki launching in July 2008.
Source: The Spring Consultancy
