It is high time for Coke to make the change

by Michael Smith (Veshengro)

Recently the United States Congress sent letters to Coca Cola and twelve other industry CEOs demanding to know the sites and sources of bottled water that they “produce”

Now is the time to tell Coke to put this information on its Dasani brand labels.

Think Outside the Bottle has compelled Nestlé's Pure Life and Pepsi's Aquafina to print on their labels that the brands come from a public water source. It took hundreds of calls, letters, and an outpouring of public concern to enact such changes.

Coca Cola is still refusing to openly acknowledge what everyone, at least everyone in the know, knows and that is that its Dasani brand of bottled water comes from public sources, that is to say from municipal water supplies and is just, basically, filtered tap water. So why pay money for what you can do at home?

Most if not indeed all of Dasani comes from public water supplies, though you would not know from the label.

Water is a fundamental human right that must not be turned into a for-profit commodity whether filtered and bottled or not and we must demand that Coke get that message.

You can join people across the United States and elsewhere by sending a letter to the CEO of the Coca Cola Corp., Muhtar Kent, demanding a change. Whether it will do any good or not remains to be seen but there are many ways to skin a cat and if complaints don't work then there is always the means of voting with one's pocketbook.

Below is a letter template that you can use in order to demand a change in telling Coca Cola CEO Muhtar Kent to tell us where Dasani comes from:

Dear Mr. Kent,

I know that Congress is demanding to know the sites and sources of Coke’s Dasani brand water. Both Pepsi and NestlĂ© have already taken steps to spell out “Public Water Source” on both Aquafina and Pure Life brands, letting consumers know where their water is coming from. When will Coke reveal the sources and sites of the water it uses for bottling its Dasani brand?

I’m joining thousands of other people across the country and probably even across the world who believe water is a fundamental human right that must not be turned into a for-profit commodity.

Sincerely,

You then send that letter by mail, recorded delivery if you want to, though that costs a little more than ordinary mail, to Muhtar Kent at Coca Cola's corporate HQ address. I would suggest mail rather than email as it may have more of an effect, especially if letter has to be signed for.

© 2009

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