GREEN PLUG AND CONSUMER ELECTRONICS PARTNERS SHOWCASE NEW OPEN SYSTEMS POWER INTERFACE AT CES

At Lunch@Piero’s Press Event, GreentalkTM-Enabled Innergie Concept Systems Will Power Devices from NEC Personal Products, Fabrik, Ricoh, Other CE Leaders

SAN RAMON, Calif.: A year ago, Green Plug burst on to the scene, committed to fixing “the broken power model” – the status quo that sees consumer electronics companies churning out some 2.5 billion incompatible power supplies and burying another 700 million discarded units in landfills annually.

At 2009 International CES, in Las Vegas Jan. 8-11, the fix is in.

Green Plug has announced the lineup of consumer electronics devices that its Greentalk™ technology will power during the Lunch@Piero’s press demonstration, in Las Vegas on Jan. 8 and 9. A private showcase will also be held at the Platinum Hotel from Jan. 8 through Jan. 10.

The other week, Green Plug and Innergie developer of the world’s smallest universal power adapter, jointly announced the Greentalk-enabled Innergie mCube90G – the first implementation of the Green Plug protocol. Green Plug’s Greentalk open system universal power interface enables any consumer electronics product to obtain power from any compliant external power adapter.

The Green Plug/Innergie CES demo will showcase a digital media enthusiast's toolkit, centered on an eco-friendly Fabrik SimpleTech [re]drive storage system, Ricoh R10 and GX200 digital cameras, and NEC Personal Products LaVie laptop.

“We’re proud of those product vendors who are backing up their environmental-sustainability policies with action, by pursuing the open systems power interface they have built with us in these concept systems,” said Frank Paniagua, Jr., CEO and founder, Green Plug.

“President-elect Obama recently told all Americans that they need to shut off the lights and unplug power supplies when they are not needed,” said Paul Panepinto, EVP Sales and Marketing, Green Plug. “With the Greentalk open systems power interface, power adapters automatically stop consuming power when devices don’t need any.”

Greentalk technology will also power an HP TouchSmart PC, Panasonic cordless phone, Canon photo printer and camcorder, Linksys wireless router, Westinghouse digital picture frame, portable Dynex DVD player, cordless power drill, and several 5V devices, including iPhones and iPods.

These devices were equipped with the Green Plug power interface without vendor intervention -- testimony to the ease of implementing the free, open systems power interface. While each of these products has unique power needs, Greentalk enables all to obtain power from a smart, dynamically adaptable power hub instead of having to rely on separate, incompatible power adapters and battery chargers.

At CES, Green Plug will also champion I Want My Green Plug, a new online movement with a clear goal: to let consumer electronics companies hear the voice of the people. At the site, consumers can select the CE product they’d most like to “Green Plug-enable” – and, collectively, let manufacturers know that they’re at the ready, eager to buy compliant brands that deliver convenience and eco-friendliness. Beyond the ability to vote, http://iwantmygreenplug.com includes social tools for sharing with friends, embedding a widget on a blog or web site, bookmarking it on social sites, joining IWMGP groups on social networks, and following the Green Plug blog for updates and news announcements.

Green Plug is the first developer of digital technology enabling real‐time collaboration between electronic devices and their power sources, allowing manufacturers to standardize on one universal power connector and eliminate environmental waste. Consumer electronics, residential and commercial builders, power tools and power supply manufacturers license Green Plug’s embeddable power supply technology to provide universal and safe connections, promote environmentally friendly reuse, make their products more affordable, and generate customer loyalty. For the company’s thoughts on universal power for consumer electronics, please visit http://blog.greenplug.us. Green Plug, headquartered in San Ramon, Calif., is privately held.

Source: Edge Communications, Inc.
<>