Green Tourism Mobile Application for UK & Ireland Launched by TripSketch

logo_tripsketch Award winning online Green Travel company TripSketch has announced the launch of a new Green Tourism mobile application for the United Kingdom and Ireland. Partnering with the UK’s leading Green Tourism certification programme, Green Tourism Business Scheme (GTBS), TripSketch enables travelers to access a network of over 2400 green graded businesses across the UK and Ireland via mobile devices or the Internet.

Travelers using TripSketch’s award-winning green travel mobile applications or web-based travel planning tool can now readily find British and Irish businesses actively engaged in reducing the negative environmental and social impacts of tourism. By accessing TripSketch from either their mobile device or computer, travelers can discover nearby sustainable hotels, restaurants, attractions and tours, add them to a customized travel itinerary, and support them with their travel spending.

“TripSketch is delighted to announce our partnership with Green Business UK, the company that runs the GTBS,” says TripSketch Founder and CEO, Lalitha Swart. “The combination of Green Business UK’s network of sustainable businesses and TripSketch’s easy-to-use travel app and trip planning tool gives travelers more power to make choices that support their green values and lifestyles,” commented Swart.

Andrea Nicholas, Director of Green Business UK added, “This partnership with TripSketch is a significant opportunity for our sustainable tourism business members to attain greater visibility with travelers sensitive to the impacts of tourism and who seek to minimize these impacts by supporting sustainable businesses.”

TripSketch’s mobile travel applications and web-based travel planner feature thousands of eco-friendly hotels, attractions, restaurants and tours plus "don't miss" travel options in over 80 of the world’s greatest destinations. Offering expertly written and curated travel content, Internet and Wi-Fi-based mapping and calendaring tools, and an easy-to-use interface, TripSketch makes it simple and convenient for travelers to make travel decisions that best fit their interests, proximity, and itinerary.

Green Business UK Ltd., a not-for-profit organization, is the sole authorized advisory and auditing company for the Green Tourism Business Scheme (GTBS). Established in 1997, the GTBS is the national sustainable tourism certification scheme for the UK and Ireland and the largest and most established scheme of its type in the World. Green Tourism members are assessed by a qualified grading advisor against a rigorous set of criteria covering a range of areas such as energy and water efficiency, waste management, biodiversity and more.

The TripSketch and Green Business UK marketing partnership also enables Green Business UK to promote TripSketch’s travel products and services to its members, providing an opportunity for members to strengthen their sustainable tourism brand by directly partnering with TripSketch for inclusion of its customized travel content and planning tool on member websites.

TripSketch’s travel products and services provide travelers and travel professionals with the tools they need to plan and enjoy enriching travel experiences. Featuring thousands of eco-friendly hotels, attractions, restaurants and tours plus "don't miss" travel options in over 80 of the world’s greatest destinations, TripSketch’s web-based green travel planning tool and mobile travel applications offer a rich collection of professionally written, actionable travel content. TripSketch partners with travel, hospitality, environmental, and other companies and organizations to provide their customers added-value by offering TripSketch's travel content and planning tool on partner websites.

Recognizing travel’s potential to positively impact social and sustainable projects, TripSketch also profiles “Do Good, Feel Good” activities that enable travelers to dedicate a few hours or less of their vacation time in support of businesses helping disadvantaged communities. Furthermore, TripSketch donates 20% of all proceeds from TripSketch mobile application downloads to non-profit social and environmental causes. Industry recognized for its leadership in sustainable travel, TripSketch was awarded 1st Place in the Eco/Green category by Nokia at its 2010 “Calling all Innovators” Competition for its Green Traveler application.

For additional information about TripSketch Corporation, TripSketch’s web-based green travel planning tool and mobile travel applications, or partnership opportunities, please visit http://tripsketch.com or find us on Facebook, Twitter, and LinkedIn. TripSketch’s green travel mobile applications are available for purchase at Apple iTunes Store, Android Market, and Nokia Ovi Store.

Green Business UK Ltd is a not-for-profit organization established in 2001 to deliver the Green Tourism Business Scheme (GTBS) and provide auditing, advisory and membership services. The GTBS is the national sustainable tourism certification scheme for the United Kingdom and Ireland. Originally developed in partnership with Visit Scotland, it is now the only certification scheme validated by Visit England, through the International Centre for Responsible Tourism. The Green Tourism Business Scheme has been running since 1997 and with over 2400 members across the whole of the UK and Ireland, it is the largest and most established scheme of its type in the World. GTBS is recognized by UK national and regional government as a crucial part of its drive towards sustainability. GTBS aims to build on this strong position and ensure that the UK remains at the forefront of sustainable tourism. The scheme was developed by Shetland Environmental Agency Ltd (SEA Ltd) who holds the primary copyright and intellectual property rights to all scheme material, criteria, workbooks, audit & report forms etc. SEA Ltd provides technical and management services to the GTBS. For additional information about Green Business UK Ltd. and the Green Tourism Business Scheme, please visit http://www.green-business.co.uk.

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