Coca-Cola Plant Bottle = Greenwash

By Michael Smith (Veshengro)

Coca-Cola has made a great hullabaloo over its so-called “plant bottle” but that bottle is nothing but lies and a way to mislead the consumer.

On the official promotional material and the stands in the shops for the “plant bottle” Coca-Cola proudly declares as follows:

Up to 22.5 percent plant material, up to 25 percent of recycled plastic, as ingredients for the bottle. This equals 100% greenwash for well over 50% of the bottle are still made with (virgin) PET-plastic.

Coca-Cola also claims that the bottle is 100% recyclable but this is something that also does not compute and ring true as there are so far no plants on-stream that can handle that kind of mixed PET.

Somewhere along the line here this is false advertising, if not worse even, and the various standard agencies should give Coca-Cola a serious rap on the knuckles if not more. A good solid spanking might be called for and in order.

To call it “plant bottle” is not just greenwash and misleading but outright dishonest. The consumer is being conned yet again.

Let's boycott Coca-Cola, at least until such a time that they apologize and rectify things.

© 2011