KeepCup has turned 2
By Michael Smith (Veshengro)
The KeepCup is designed, tooled and made in Melbourne - Australia's coffee capital - and is the world's first barista standard re-usable take away coffee cup, and appear to remain the first and only one to this very day.
We now have, yes indeed, compostable one-way cups on the market from a variety of makers but they still are a waste and cause waste and need to be treated in the waste stream in a special way. They also release decay gases during their process of composting, whether in a facility or in a landfill and it is the latter ones that we are running out of, in Britain at least. Thus, KeepCup is the better solution.
Since it's launch in 2009 the KeepCup has been purchased by business and government to help deliver their sustainability policies, and individuals wanting to make their own personal difference (and enjoy a great coffee or tea while they're at it).
So if you love a coffee, you'll love the KeepCup. And you'll be helping out the environment at the same time.
The company’s mission is to reduce the enormous amounts of discarded take-away disposable coffee cups and replace them with an eco-friendly version that still allows for a delicious coffee and allows the barisata to simply fill the reusable cup without having to use something else into which to put the coffee first and the decant it into the customer's take away cup, as is often the case with other reusable cups and mugs.
In just those two years so far that they have been in existence Keep Cup estimates that 300 million disposables have been diverted from landfill by use of the reusable plastic cup that is KeepCup – well done to all you Keepers!
Once again, Happy Birthday KeepCup!
© 2011
