Biodegradeable Reef Safe is Official SunCare of Jean-Michel Cousteau's Ocean Futures Society
ORMOND BEACH, FL, February : With a common passion for preservation of the ocean environment, Jean-Michel Cousteau’s Ocean Futures Society has joined forces with Reef Safe™ SunCare by Beach Buff® of Ormond Beach, Florida, to protect both humans and the ocean world. Chosen as the Official SunCare of Jean-Michel Cousteau's Ocean Futures Society, Reef Safe will donate a portion of every bottle sold to support Ocean Futures’ worldwide efforts of preserving the ocean for future generations.
Reef Safe SunCare was introduced by Tropical Seas® of Ormond Beach, FL, as a sunscreen proven through a series of independent laboratory tests to biodegrade in oceans, lakes and rivers. While protecting fragile ecosystems, it also shields our skin from harmful rays. Reef Safe’s non-toxic to sea-life formula and biodegradeable claim is scientifically substantiated, a testimonial that no other sun care products on the market can make. Ocean Futures and Reef Safe will continue their studies on sunscreens and how to live more gently on our planet while still protecting people from skin cancer and other exposure ailments.
“If more companies showed their commitment to our environment and made enlightened choices as Reef Safe has, we would have a much better world on which to live. I commend their achievements, their investment in our ecosystem and their vision to provide a “best choice” to purchasers everywhere,” states Jean-Michel Cousteau, President and Founder of Ocean Futures Society .
“Our scientific team will continue to work with Reef Safe to broaden ongoing tests of the products on a wide range of sea life.”
Reef Safe has grown in popularity among the avid diver and water sportsman community, and being named the Official SunCare of Ocean Futures now gives the company a higher level of credibility. Uniting with Cousteau opens up new opportunities to educate consumers on the advantages of using a biodegradeable sunscreen. After a comprehensive series of independent laboratory tests, Reef Safe is the only sun care on the market that can support and authenticate their biodegradeable claim. And Ocean Futures wholeheartedly supports Reef Safe’s extraordinary efforts to make their product unique all while creating a brand that really cares about the ocean environment and marine life.
“When I started Tropical Seas (parent company of Reef Safe), the idea of partnering with Jean-Michel Cousteau was something to aspire to, and we knew it would take a lot of work to earn the respect of an organization like Ocean Futures Society,” says Dan Knorr, CEO and President of Tropical Seas, Inc. “After extensive scientific studies and efforts to get out in the retail market, we’re finally here. Not only do we have the respect of Cousteau and his Ocean Futures team, but we’re their Official SunCare! What an honor! Now it’s time for us to get our joint concern and messages out to the public.”
In 2011, not only will you begin to see co-branding efforts from Reef Safe and Ocean Futures, but Cousteau will also use his speaking engagement opportunities to spread the word about Reef Safe’s endeavors to protect marine life.
“Together, we will do great things and raise awareness around the world,” proclaims Cousteau.
Reef Safe by Beach Buff products are available in resort locations across the U.S. Sunbelt, Hawaii and throughout the Caribbean islands, and online athttp://www.reefsafesuncare.com.
Reef Safe™ SunCare by Beach Buff®, manufactured and distributed by Ormond Beach, Fla. based Tropical Seas, Inc., addresses well-documented concerns about the damage done to reefs and marine life by the 4,000 to 6,000 metric tons of toxic sunscreens estimated to wash off swimmers into the oceans every year. Reef Safe sunscreens were subjected to a comprehensive series of independent laboratory tests to support and authenticate the biodegradability of the lotions. The research found that Reef Safe SunCare products biodegrade, on average, less than 90 days in seawater and freshwater. No evidence of toxicity to micro organisms and other sea life was detected. Research also found that Reef Safe’s waterproof formula allows less than three percent of the product to come off in water, which compares favorably to the estimated 25 percent of mass-market brand lotions that come off in water. Official Suncare Product of Jean-Michel Cousteau’s Ocean Futures Society.
For more information, visit http://www.tropicalseas.com or http://www.reefsafesuncare.com/. Join the conversation on our Facebook Page http://www.facebook.com/costasunglasses#!/pages/Reef-Safe-Suncare/101346743261060 or on Twitter @ReefSafeSunCare. http://www.twitter.com/reefsafesuncare
The mission of Ocean Futures Society is to explore our global ocean, inspiring and educating people throughout the world to act responsibly for its protection, documenting the critical connection between humanity and nature, and celebrating the ocean’s vital importance to the survival of all life on our planet. Founded by Jean-Michel Cousteau, OFS is headquartered in Santa Barbara, CA. with offices in Paris, Lucca, Italy and Sao Paulo, Brasil. For further information, go to: http://www.oceanfutures.org.
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