- Learn effective communications strategies for engaging the public with climate change (and why looking for generic messages about climate change is probably a waste of time)
- Learn about the different roles the public can play in tackling climate change
- Discover behaviour change strategies for encouraging sustainable lifestyles and communities
Thursday 11th November 2010
17:00 (UK time), 12:00 (EDT), 9:00 (PDT)
30 minute presentation followed by Q & A – your chance to interact with the authors
More about the webinar
This ‘earthcast’ will give practical insights into how to develop more effective climate change communication and behaviour change strategies. It will present some of the challenges and opportunities for engaging the public with climate change, but also consider the limits to public engagement with climate change. The earthcast will also cover:
- How unconscious values match to attitudes and beliefs that can be used to design action on climate change
- How NGOs could change their strategy on climate change and the UNFCCC
- Different roles the public can play in tackling climate change
- Behaviour change strategies for encouraging sustainable lifestyles and communities
- Messages about climate change that engage the public (and those that don’t)
Chris Rose is an environmental campaigner and communications consultant. He is author of the Campaign Strategy Newsletter, has worked for Greenpeace, where he was a leader of the successful campaign that stopped the sinking of the Brent Spar oil platform in the north Atlantic, Friends of the Earth, WWF International and a host of other organizations on issues from drugs strategy to fear of crime. His books is described by the BBC’s Alex Kirby as: “The definitive guide to the campaigner's arts, a magisterial A to Z of how to win hearts and minds.” 
Lorraine Whitmarsh is a Lecturer in Environmental Psychology in the School of Psychology and Research Associate with the ESRC Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) at Cardiff University, UK. She is also a Visiting Fellow with the Tyndall Centre for Climate Change Research. Praise for Lorraine’s book: “...presents climate change communication which empowers behaviour change rather than preaches it.” Mike Hulme, Professor of Climate Change, University of East Anglia
Who should register? Anyone involved in communicating climate change, sustainability, and related issues, and those interested in changing behaviour – policymakers, professionals, businesses, campaign groups, NGOs, students and interested citizens.
20% DISCOUNT ON EARTHCAST BOOKS Type EARTHCAST into the voucher box in your shopping cart for a 20% discount on any Earthscan book when you order at www.earthscan.co.uk. You’ll find books featured in this earthcast here: How to Win Campaigns and Engaging the Public with Climate Change.
Source: Earthcast
