INTRODUCING “NEW WAVE”–Press Release

INTRODUCING “NEW WAVE”:
WOOL AND THE GANG IS LAUNCHING A BRAND NEW ECO YARN MADE FROM RECYCLED PLASTIC
Wool and the Gang is excited to share it's latest fibre innovation: New Wave. Our new conscious yarn for the new wave knitter.

47% Recycled Plastic Bottles
53% Cotton
100% Making Change

The global plastic problem has been widely reported and brought into consumer consciousness over the past few years, and we have started to see some industries respond.

Finding new ways to turn what could be waste into beautiful yarns has always been part of the Wool and the Gang mission. New Wave is our way of doing our bit for the planet, offering conscious crafters the opportunity to help reduce plastic waste while making their next project. The Gang cares deeply about provenance and collaborates with the best producers to source their yarns.

New Wave is made with a cotton casing which is filled with a fibre made from recycled plastic bottles. Each 100g ball contains the equivalent of 3 recycled bottles. It is a soft and squishy breathable yarn, which has excellent stitch definition, and can also be machine washed.

Launching with the yarn is a collection of 9 new kits and 2 free patterns, inspired by fisherman's tales. Now it's your turn to get creative, and our New Wave is begging for a little off-shore inspiration. Try a chunky fisherman's jumper a la Steve McQueen, a Team Zissou-style beanie or a slouchy cardigan, lightweight enough to transcend the seasons.

Jade Harwood, Founder of Wool and the Gang, was shocked by the vast amount of fast, disposable fashion and the waste that this produced during her time at Central St. Martin's. She is passionate about sustainable design and connecting communities to create change for future generations to bring back values, skills, and community.

Jade says of the New Wave launch: “Finding a way to use recycled plastic in a yarn that is both really good to knit with and doing its bit for the planet has been a mission of mine since I started Wool and the Gang. Together with our Gang, we are finding ways to use our passion for knitting with small steps to help protect our planet.”