Londoners turn their bottles into beats for a Party in the Park

Revellers across the capital this weekend power a party to help keep parks green

London, Monday 21st August (Press Release): London’s parks were left a little bit greener this weekend – as park revellers traded in their empty bottles for music beats.

Arriving unannounced into the capital’s most popular parks, the Kopparberg ‘Recycling Rig’ made its first stop across a number of hot spots, including London Fields, Victoria Park and Finsbury Park and powered music in exchange for empty cans and bottles.

Set to hit the road again across the bank holiday weekend - Londoners are being openly invited to a Kopparberg party in return for their environmental efforts. Taking place at East London’s Number 90on Saturday 26th August, attendees will be able to sample complimentary Kopparberg fruit ciderand lager and enjoy exclusive DJ sets from Pixie Geldof and DJ Yoda.

Built from up-cycled materials including reclaimed wood, the three-metre-high truck features a total of 30 music speakers, which are powered by the empties handed in by Londoners. The more that are handed in, the longer the music plays. The Kopparberg Recycling Rig is trading empties for retro playlists including remixes of popular classics and summer inspired hits hosted by a resident DJ.

Rob Salvesen, Senior Marketing Manager at Kopparberg says, “We have noticed that London’s parks have often been left in an untidy state on a summers day. As one of summer’s most popular drinks, we’ve launched the Kopparberg Recycling Rig, which is encouraging us all to do our bit, whilst having a good time too. This reflects a saying we live by in Kopparberg town, called Fanga Dågen, which translates to life is what you make it.”

Source: W C Communications