Happy 365th Birthday Fiskars

Fiskars celebrates 365 years of innovation and design

by Michael Smith (Veshengro)

Established in 1649 as an ironworks in a small Finnish village, Fiskars has grown to be a leading global supplier of consumer products for the home, garden and outdoors. Fiskars' products bring joy to consumers' lives and help solve their everyday problems – every day.

Known for innovation and design, it's the Fiskars Classic orange-handled scissors, selling over one billion pairs worldwide, that turned Fiskars into an internationally recognised and renowned brand.

From the very first nails, hoes and knives made in 1649, to launching the world's first plastic handled scissors in 1967, and producing gardening tools in 1985 Fiskars continue to design and innovate to this day.

In the garden sector, Fiskars holds premiere position for its cutting tools.

Following three successful spring TV campaigns, Fiskars is back with two campaigns for 2014. The first TV campaign is launching in April and will promote Fiskars PowerGear™ pruner with its 3x more cutting power.

This will be followed during the Easter period with Fiskars highly recognisable Weed Puller campaign.

Fran Kershaw, Trade Marketing Manager for Fiskars UK Ltd, says, "We're incredibly proud of the Fiskars heritage. 365 years is a landmark for us and we wanted to celebrate it through demonstrating our expertise as well as showing consumers that we are a forward-thinking and innovative company. Our TV campaigns over the past three years have been highly successful, driving footfall to retailers and increased product sales. We look forward to similar success when our Fiskars PowerGear™ campaign launches."

From 1649 to 2014 Fiskars has lead the way in cutting tool technology and the future is bright and most certainly orange.

Having had the pleasure to use and review a number of Fiskars' products I can but wish them many more successful years to come and being a bit of a woodcarver in my “spare” time the Fiskars X5 is for me the hatchet to use for rough shaping and even using it like a plane at times.

© 2014

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