A “GREEN” Solution! American TonerServ Announces New Brand of Compatible Toner Cartridge: RIVAL™ OEM Alternative

Takes 450 Years for Laser Cartridge to Decompose

SANTA ROSA, CA. 11/10/2010: American TonerServ Corp. (OTC BB: ASVP) (ATS), (www.AmericanTonerServ.com), a leader in the highly fragmented $6.0 billion printer supplies and services industry, reports it has introduced its new brand, Rival™ , for its own remanufactured toner cartridges. The Company has increased its own manufacturing capabilities in its Tonertype division in Tampa, Florida.

“A lot of companies talk about ‘Green’ solutions.  We are bringing one to the marketplace.  E-waste is a growing problem, with more than 400 million cartridges, 1.9 billion pounds of solid waste, discarded annually.  It takes  450 years for a laser cartridge to decompose and America uses 375 million gallons of oil to make these cartridges.  Our compatible cartridges, guaranteed equal quality with the more expensive OEM brands, will help divert millions of cubic feet of material from waste disposal and use 80 percent less energy in their manufacture,” said Chuck Mache, CEO of American TonerServ.

“It has always been a goal to build distribution first and then brand our compatible cartridges.  Now that we are manufacturing our own RIVAL ™ line and selling it through the distribution we have built, we have greatly enhanced our ability to control the collection of the core cartridge once it is used by our customer,” Mr. Mache explained.  ATS said that all RIVAL™ products meet all manufacturer specifications, are STMC certified, and are 100% guaranteed to be free from defects in materials and workmanship.

American TonerServ (OTCBB: ASVP) is a leading marketer of compatible and original-equipment-manufactured toner cartridges.  The Company is strategically building a nationwide organization to efficiently serve the printing needs of small-and medium-sized businesses by executing on key organic growth initiatives designed to build sales distribution across the country.  In the more than $6.0 billion recycled printer cartridge and printer services industry, the company offers top quality, environmentally friendly products and local service teams to its customers.  Please visit  www.American TonerServ.com for more information.

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