At Sainsbury’s we want to know our customers better than anyone else and our values remain at the heart of our business.
Over the last year we have carried out research with over 5,000 of our customers to find out about the values that matter most to them when they do their shopping. Perhaps unsurprisingly we found that it’s the issues that are closest to home that take priority, and top of the list for our customers is to waste less food. This is primarily driven by the impact that throwing away food has on household budgets, with the average family in the UK spending around £700 a year on food that could be eaten but is thrown away.
We’re proud of the work we’ve already done to reduce waste, both ourselves and for our customers, but we know we need to be more ambitious, that’s why we’re launching our Waste Less, Save More initiative today.
Read more here.