Coca-Cola has pumped millions of dollars into the founding of a new nonprofit that claims there is "strong evidence" that lack of exercise is mostly to blame for obesity, not poor diet.
Coke, the leading producer of soda and sugary drinks across the world, has invested heavily in the Global Energy Balance Network, a nonprofit run by a handful of university scientists who were offered $4 million by Coke to fund various research projects, according to the New York Times.
Halting weight gain should be less about dieting and more about "maintaining an active lifestyle and eating more calories,"the group said on its website. The group's proof of this claim comes down to two research papers, both of which end with the same footnote: “The publication of this article was supported by The Coca-Cola Company.”
The organization calls itself “the voice of science” on its website. It ultimately bills itself as a "not for profit dedicated to reversing the obesity & chronic disease epidemics through healthy lifestyle behaviors."
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