Coca-Cola has been having a rough time. The company owns Honest Tea, Odwalla, Powerade, Vitamin Water, Simply Orange, and other products marketed to health-conscious consumers. But it is best known for making Coke, a product that is utterly devoid of nutritional value and is often blamed for contributing to the obesity epidemic — an epidemic that is costing hundreds of billions of dollars and causing hundreds of thousands of deaths each year.
With demand for the company’s carbonated and artificially flavored sugar water declining, hope for Coca-Cola’s profitability has been increasingly resting on the brands it markets as healthier alternatives. Bloomberg.com reports that sales of Coca-Cola-owned brands like Honest Tea, Powerade, and Simply Orange are the company’s new profit center.
But there’s a problem.
In October, campaign finance reports revealed that Coca-Cola had secretly contributed more than a million dollars to the fight against GMO labeling in Washington. It took the state’s Attorney General suing the Grocery Manufacturers’ Association (GMA) for what turned out to be an $11 million violation of the state’s campaign finance laws to reveal these secret contributions. But now that the truth has been exposed, some healthy food activists are fighting back.