Award winning environmental group launches campaign to pair up the world’s lost and lonely single gloves
London, September 2009: Green Thing is asking the world to donate their single gloves to its Glove Love campaign, which is matching up single gloves that have lost their original partners to create new and unique Glove Love pairs. The award winning environmental group is launching the initiative during London Fashion Week and has already received donations from the public, businesses and celebrities including: Eva Green, Lauren Budd and Emma Thompson.
Glove Love is part of Green Thing’s anti-waste initiative called ‘All Consuming’, which promotes the art of wasting nothing and using up everything. There are hundreds of pairs of uniquely matched Glove Love gloves available through Green Thing.
Each newly paired set is washed, repaired and re-packaged by hand with recycled nametags, labels that explain the stories behind each glove and a glorious Glove Love letter of introduction. For more information and to donate or give a home to a pair of glove lovers please visit: www.dothegreenthing.com/glovelove
Commenting on the appeal, Emma Thompson said: “Glove Love is brilliant, romantic, original, funny and green."
Green Thing has already received hundreds of single gloves from partners and a host of
organisations, including: Transport For London, The Natural History Museum and transport operator, First Group to help support the appeal.
Model, Lauren Budd said: “I was excited by the idea of using fashion to encourage people to recycle and help the environment. I think people are becoming more and more aware of the environmental issues surrounding fast fashion and Glove Love shows how to live a little greener but still have fun.”
Glove Love is an example of how to design new products, which blend form, function and systemic sustainability as each glove evades landfill and avoids a new pair being bought using up further resources.
Hollywood actress, Eva Green donated a glove to the appeal and said: “I’m delighted to support the Green Thing in their appeal and to give a glove to Glove Love.”
Powered by the idea of ‘Creativity vs. Climate Change’, Green Thing inspires people to lead a greener life by making it smart, fashionable and fun - turning it from something you ought to do to something that you want to do. Winner of the Best Green Digital at the Green Awards 2008 and endorsed by respected environmental thinkers, Green Thing has engaged people from 201 countries over 4 million times, which has helped save over 11 thousand tonnes of CO2.
‘All-Consuming’ is just one of Green Thing’s seven things you can do to lead a greener lifestyle, which include:
- You get from A to B without any C when you Walk The Walk
- It’s delicious but it causes more CO2 than cars so go Easy On The Meat
- Resist the urge to buy the latest and Stick With What You Got
- Turn down the central heating and turn up the Human Heat
- The art of wasting nothing and using up everything: All-Consuming
- Instead of jetting your way around the world Stay Grounded
- Don’t leave it on or even put it on: Plug Out
Co-founder of Green Thing, Naresh Ramchandani, said: “It’s the age old scenario when you root through your wardrobe as winter closes in only to find you have one solitary glove.
Glove Love is about finding a sustainable solution to this problem but at the same time making green living simple and fun. The donations of single gloves so far have been fantastic and we’re still appealing for more. We’re hoping the campaign encourages the art of wasting nothing and using up everything – ‘All Consuming’.”
Green Thing is endorsed by nine environmental advisors:
- Satish Kumar, founder and editor of Resurgence magazine
- Alex Steffen, co-founder and executive editor of WorldChanging.com
- Cathy Zoi, chief executive officer of Al Gore’s Alliance for Climate Outreach and Information Network
- Jules Peck, Quality of Life Policy Group director
- Robert Webb, founder and managing director of Quiet Revolution
- Anthony Turner, founder and managing director of Carbon Sense
- Ed Gillespie, co-founder and creative director of sustainability consultancy Futerra
- Dr. Wangari Maathai, Nobel Prize winner and tree-planter extraordinaire
- George Marshall, founder of the Climate Outreach Information Network
Green Thing can be found at www.dothegreenthing.com and Glove Love can be found at www.dothegreenthing.com/glovelove
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