Following Cafédirect’s recent record number of eight wins at the Great Taste Awards 2008, the UK’s largest 100% Fairtrade hot drinks company is celebrating again. It has also received two accolades from the judging panel in this year’s Soil Association Organic Food Awards.
This is the twentieth year that the Soil Association Organic Food Awards have taken place and winning an award represents a true benchmark of excellence.
Cafédirect’s Organic Machu Picchu single origin fresh ground coffee from Peru was ‘Highly Commended’, and its Organic Machu Picchu gourmet coffee beans were ‘Commended’ by the judging panel of respected food and wine writers and chefs.
Grown on the lush foothills of the Andes and hand-picked by Cafédirect’s expert coffee growers, Organic Machu Picchu coffee beans are roasted to create a lovely smooth and full-bodied taste. With a nutty flavour and dark chocolate overtones, this coffee is really satisfying and particularly good when served after dinner.
Zachary Dominitz, Head of Corporate Affairs for Cafédirect says, “We actively encourage and support our growers to make the conversion from conventional to organic farming. We pay higher premiums for organic products, providing an incentive for farmers to make the switch. In the last three years alone we have also reinvested 60% of our profits directly into growers' organisations and communities, enabling them to build sustainable businesses and continually improve the quality of their crops. And it shows!”
Antenor Manuel Lopez Saavedra is a coffee grower from the Frontera de San Ignacio cooperative in Peru. He is part of a pioneering wave of farmers that produce organic coffee for Cafédirect. “Our partnership with Cafédirect has been a life-changing experience. It has enabled us to improve our economic wellbeing, enhance the quality of life for our families, and provide a means of protecting our environment.”
Cafédirect’s Organic Machu Picchu gourmet fresh ground coffee and coffee beans and available from most major supermarkets, RRP £3.19 for a 227g bag.
Cafédirect shines in Soil Association Organic Food Awards 2008
