NEWS RELEASE
Envirofit Introduces Clean Burning Biomass Cook Stoves That Reduces Fuel Consumption, Cooking Time and Toxic Emissions
Sustainable Business Model to Encourage Local Enterprise
Bangalore, India, July 2008: In an endeavour to address the increasing and harmful impact of Indoor Air Pollution in India, Envirofit has announced the launch of a range of clean burning biomass cookstoves in the country. Designed by an international team of globally recognized scientists and engineers, the cookstoves reduce toxic emissions by as much as 80%, while using 50% less fuel and reducing cooking cycle time by 40%.
The cookstoves have been developed as a result of a partnership between Envirofit and Shell Foundation (UK) initially launched in 2007 to engineer and deliver clean burning biomass stoves that are affordable and attractive to people who are impacted by Indoor Air Pollution (IAP).
“Biomass (wood, crop waste and animal dung) is likely to remain the primary cooking fuel for a large majority of rural Indian households for many years to come. Against this background and the alarming number of annual of indoor air pollution-related deaths the world over, we are committed to developing products that will make a significant contribution to healthier and cleaner living,” said Harish Anchan, General Manager of Envirofit India Pvt Ltd. “Through the stoves we have developed, we are providing women an opportunity to continue to cook as they would before, but in an environment that is less polluting and hazardous.” Envirofit is a US based non profit corporation that designs, manufactures and markets world-class engineered technology products to improve the quality of human life across the globe.
The Envirofit cookstoves burn traditional biomass fuels and are engineered to emit significantly less toxic emissions and use less fuel. Built of durable, high-quality material and engineered to address the unique cooking habits of Indian women, the Envirofit cookstoves are a result of over five years of research and testing in coordination with internationally recognized academic institutions such as Colorado State University.
Available in 5 models and priced between Rs 500/ and Rs 2000/, the cookstoves are currently available in Karnataka and Tamil Nadu and will be introduced in other states across the country in a phased manner. They are aesthetically designed with high- quality materials and available in a range of colours with single pot and multi-pot cooking options. The stoves have already successfully undergone pilot testing in Chitradurga and Dharmapuri. Certified under the most stringent environmental testing conditions in the USA, the cookstoves are currently awaiting BIS certification.
“Although cooking habits in semi-urban and rural India are steeped in tradition and perpetuated by myths, the response to our stoves has been very strong as each stove has been developed based on extensive market research and local customer insights,” said Harish Anchan. “We are in discussion with financing institutions for low cost financing options to provide additional options for families to buy the stoves.”
Envirofit cookstoves are now being made available in over 700 villages in Karnataka and 300 villages in Tamil Nadu through a multi-tier distribution strategy. Envirofit’s aim is to develop local and regional enterprises through the channel network so that the business becomes self sustaining. The current channel network in Karnataka and Tamil Nadu includes dealers, distributors, village entrepreneurs as well as not for profit organizations like MYRADA, the Tamil Nadu Foundation and the Cauvery Women’s Federation.
Envirofit is targeting over 40 channel partners throughout the two states with roughly 600 outlets planned by the end of 2008. Significant business opportunities exist for local entrepreneurs, distributors, and retailers as Envirofit plans to increase its footprint across India by 2010.
“There are an estimated 1.6 million deaths per year due to toxic indoor air pollution (IAP).
We are proud to be partnered with Envirofit International to introduce clean-burning wood stove technology in India while employing the first market-based business model,” said Ajit Abraham, Shell Foundation India who supports the project as part of their Breathing Space Program. ”The aim is to see 10 million stoves sold in five countries in the next five years.” Established by Shell Group in 2000 as an independent, UK registered charity, Shell Foundation’s mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalization on poverty and the environment. The Breathing Space Program aims to achieve a significant long-term reduction in deaths related to IAP.
Globally, reliance on solid fuels is one of the 10 most important threats to public health.
Indoor Air Pollution in India results from burning biomass (like wood, crop waste and animal dung) during cooking in the home. The toxic emissions and smoke from this cooking claims as many as 500,000 lives in India every year, most of whom are women and children due to their increased exposure in the home. One person around the world dies every 20 seconds from the cumulative effects of IAP, resulting in approximately 1.5 million deaths per year. India accounts for 80% of the 600,000 premature deaths that occur in south-east Asia annually due to exposure to IAP. The World Health Organisation estimates that pollution levels in rural Indian kitchens are 30 times higher than recommended levels and six times higher than air pollution levels found in New Delhi.
Founded in 2003, Envirofit International, Ltd. is a 501(c)(3) nonprofit corporation that
develops engineered solutions to improve the human condition on a global scale, with a primary emphasis on applications in the developing world. Envirofit India Private Ltd was formed in 2007 to research, market and deliver clean burning cookstoves to the Indian market. Envirofit utilizes the same rigorous product-development methodology and protocols used in modern industry to develop and commercialize energy-efficient, pollution-reducing technologies that have the greatest potential positive impact on global environmental, economic, and public health issues. For more information, visit Envirofit International's website at http://www.envirofit.org or for channel opportunities in India contact Envirofit India at 080 41153808 or 9343333722.
Shell Foundation, the partner in this project, was established by Shell Group in 2000 as an independent, UK registered charity (no.1080999) operating with a global mandate. It focuses on enterprise-based solutions to poverty and environmental challenges linked to the impact of energy and globalisation. It acts like an investor, identifying financially sustainable solutions to these challenges that can be taken to scale and replicated to achieve global impact. By 2010 the Foundation will have used $75 milllion to leverage $350 million from other organizations.
Source: Envirofit International
A COOKING REVOLUTION IN INDIA
