Amsterdam Chooses Bicycle as Unique Selling Point

AMSTERDAM, The Netherlands – Amsterdam, the world’s number one cycling city with some 60% of all trips in the city centre made by bicycle, wants to turn into the world’s centre of expertise on sustainable mobility. A program to reach that goal was launched on Tuesday 1st April.

Amsterdam City Council and various Amsterdam businesses and organizations have joined together in a platform for sustainable mobility: Amsterdam Cycling to Sustainability. A declaration of intent was signed on April 1st, which, hopfully is no April Fools, by Councillor Tjeerd Herrema and the initiators Jos Louwman of MacBike and Pascal van den Noort from Vélo Mondial. Prominent Amsterdam businesses and organizations such as the RAI association, JCDecaux, the Amsterdam Innovation Motor, the Fietsfabriek and Mister Green, also signed the declaration of intent.

Sustainable mobility will ensure that Amsterdam maintains its accessibility and quality of life. Amsterdam is on the right path. Bicycles are widely used in the city and there are all sorts of positive initiatives in the field of sustainable mobility. There is, however, a lot still to be done which is why the Amsterdam City Council and various Amsterdam businesses and organizations are working together to promote sustainable mobility in Amsterdam.

The aim of the initiative is to support and develop projects in which all sorts of sustainable mobility can be stimulated. In addition the platform would like to promote Amsterdam internationally as a sustainably mobile city. The bicycle has been chosen as Amsterdam’s unique selling point. Furthermore the platform aims to set up an Amsterdam centre of expertise on sustainable mobility, together with other expert bodies in Amsterdam.

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