Showing posts with label TerraCycle. Show all posts
Showing posts with label TerraCycle. Show all posts

New TerraCycle Products in Walmart Giveaway – Competition

TerraCycle is bringing new products to Walmart between April 5th and April 29th, about which you can read in the article that is found just below this entry.

As a way of spreading the message the GREEN (LIVING) REVIEW is running a giveaway competition together with TerraCycle where one reader can win one of those new products.

Readers to the GREEN (LIVING) REVIEW can win in this competition a mini-messenger bag from the accessories bag range. That is the bag in the picture below:

All you have to do is comment on the article about the new TerraCycle products and we will prick winner from all entries after the 15th of the month, when this competition will close. Just tell us what you like about TerraCycle and their products.

In order for us to get in touch with you – if you are a winner – we will have to ask you to somehow give a way where we can contact you so as to get a delivery address. Providing a valid email address will be the simplest way. The mini-messenger bag will be shipped directly to the winner of the competition from TerraCycle in Trenton, NJ.

One polite request: no spam posts of any kind as they will be deleted and will not count.

So, now get to it and Good Luck!

Editor – GREEN (LIVING) REVIEW

New TerraCycle Products in Walmart

New TerraCycle Products in Walmart between April 5th and April 29th

A whole bunch of brand new TerraCycle items will be available, during April for a limited time only, at every single Walmart across the country. Starting April 5th, nearly 60 TerraCycle products will be sold right next to the original items they were made from. Cheetos kites and tote bags made from Frito-Lay wrappers will be sold with bags of Frito-Lay chips, while notebooks and purses made out of skittles and M&M wrappers will be sold right next to bags of Mars Candy!

For those of you unfamiliar with the trash to treasure company, TerraCycle, here is a little background information:

TerraCycle collects traditionally non-recyclable waste from people all across the country by paying a non-profit of the person collectings choice, 2 cents for each piece they collect and mail to the company, with the use of a pre-paid shipping label they can print right from the TerraCycle website (www.TerraCycle.net). A majority of TerraCycle’s active participants are schools, because the students usually bring in the items TerraCycle collects during lunch; such as juice pouches, chip bags, and cookie wrappers, plus the money can go right back to the school. TerraCycle uses the waste it receives from its Brigade members to make hundreds of products that are not only eco-friendly, but are also very affordable because its made from waste!

Here are some of the new TerraCycle products you can expect to find at Walmart starting April 5th:

Kids Growing Kits

Teach kids about gardening and the environment at the same time with the TerraCycle Kid’s Growing Kits for Vegetables, Flowers or Herbs. The Kits use upcycled Stonyfield Yogurt Cups as planting pots and TerraCycle’s famous Worm Poop mixed with compost for the growing medium. The Kits come with growing instructions and the cardboard tray holding it all together is even embedded with the seeds needed to start the plants. Almost no part of these kits becomes waste and they come with everything you need to start growing right away. Stonyfield and TerraCycle run a free collection program that pays organizations 3 cents for every used Yogurt Cup they collect.

Eco-Kites

The world’s first standard Delta Kite to be made from food wrappers! These brightly colored kites are made from waste packaging of popular brands like M&M’s and Skittles and look great flying at the beach or above your picnic. Candy wrappers are made strong and light to protect your snacks, which makes them an ideal material to make these affordable, fun kites. So make a statement when you go fly a kite: that you can snack and help the planet! TerraCycle pays schools and non-profits nationwide to collect use packaging, join the 60,000 other groups collecting at www.terracycle.net

Printed Totes and Wristlets

For the first time, TerraCycle is proud to introduce a full line of bags made from upcycled food wrappers that are reserved to show the white or silver side, instead of the branded side with logos. Frito-Lay wrappers are turned inside out and have a variety of patterns ranging from flowers to skulls printed on each side. With handles and trim selected to match the patterns, no one will even know these bags are made from waste, until you tell them of course! The line includes a variety of tote bags, wristlets and clutches.

Notebooks, Folders, Pencil Cases and Journals

TerraCycle makes a full line of Journals, Folders and Notebooks made from used Mars candy wrappers from favorite brands like Skittles and M&M’s. These unique, bright items are great for school or personal use. Made from waste wrappers, all of TerraCycle school products have a drastically smaller carbon footprint than traditional products and are still just as affordable and fashionable as any other item!

Accessories Bags

This range of bags includes everything from camera and shoulder bags to backpacks and lunchboxes. Made from a variety of upcycled wrappers including Mars candy wrappers, Frito-Lay wrappers and Capri Sun drink pouches. The items are made from the same wrappers that will cover the very food they may hold on the way to school or work! All made with trim and handles which match the original logos product these bags are as fun and fashionable as they are eco-friendly!

This is exciting because not only will you easily be able to buy cool new TerraCycle products at Walmarts everywhere, but it will also make the average consumer think twice about where that chip bag or juice pouch is going after they are done using it. This will also give millions of students across the country collecting in a TerraCycle Brigade the opportunity to see their collection efforts come to life!

TerraCycle Circuit Board Coasters – Product Review

Review by Michael Smith (Veshengro)

Circuit Board Coasters

Price: $12.99

TerraCycle's upcycled Circuit Board Coasters are environmentally responsible because they are made from actual circuit boards that would have otherwise ended up in landfills.

Every year millions of tons of e-waste are created and only a minuscule portion is recycled. Continuing the Upcycling Revolution, TerraCycle has begun reusing circuit boards to create new products.

As circuit boards contain various dangerous substances burying them in landfill is not, and really never has been, an option.

Still, every year millions of those do end up in landfill sites and nowadays more often than not in holes in the ground in some Third World country where the developed countries so conveniently though illegally ship this kind of waste.

Even the small amount of those circuit boards that are thus kept out of landfill by turning them into coasters such as these really does make a difference and the more of those that can be made and subsequently sold the more are yet kept out of landfills.

Each coaster is totally unique and made from sections of circuit board after components, so I assume, have been unsoldered from those boards.

The surface of the coasters is sealed with a plastic and the rim has a rubber edge.

The pack contains six coaster, all of a different pattern due to the nature of the material making them a great conversation piece at dinner parties and such like.

I understand that TerraCycle is also upcycling circuit boards into some other objects, such as photo frames and clocks. The more the better.

OK, I know, you could make your own unique coasters by using old CDs and DVDs, such as those that are given away at trade fairs with press info and such like or – though I don't know whether they still come that way – the “free” software CDs/DVDs that come as cover mounts with some computer magazines.

However, on the other hand you could – nay should – go and buy some of those made for TerraCycle and while the manufacturing is done in China the important thing to remember is that the waste material is kept out of landfills and such.

© 2009

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TerraCycle UK about to go live

by Michael Smith (Veshengro)

TerraCycle launching in Britain

Tuesday, September 1, 2009 I had the great pleasure to meet with Tom Szaky and Albe Zakes from TerraCyle who were in London for the launch of TerraCycle UK and a real pleasure it was indeed. The only downside was that the meeting was far too short due to time limitations and this was rather a shame.

TerraCycle is in the UK, to begin with, partnering with Kenco and Tassimo to upcycle the foil pouches from their coffee machines into a number of great products. And the products that are going to be made from those pouches are amazing.

The idea with TerraCycle, said Tom, is to produce upcyled gear, now in partnership with makers the likes of Yak Pak, for instance, that is cheaper that other recycled goods, such as, in the case of billboard vinyls the Swiss maker Freitag. While a bag from Freitag retails for say $300 the same kind of bag from TerraCycle through Yak Pak is $30.

The aim is that people will buy TerraCycle products in favor of other gear and even people that, as Tom Szaky said, do not really care as to the fact that it is made from recycled materials, such as chip bags and advertising tarps, but simply because it is cheaper than other kit.

The aim is to have quality goods produced from waste that are cheaper than the equivalent made from virgin materials and that do not have the “green” premium that so many other recycled products do have.

This is a good thing, I must say, for I have said more than once that I cannot see how the prices of some recycled goods can be justified.

In one of the reviews that I have done I somewhat criticized the fact that the Juice Pouch Messenger Bags are not made in the USA but in Mexico and Tom managed to clear up a few things there, I believe.

TerraCycle stopped manufacturing “fabric” products and such in the US in 2008 as costs were becoming too prohibitive and in order to remain competitive and be able to sell products made from waste diverted from the waste stream cheaper than others and hence the move into Central- and South America, China and other places.

I do know that the outsourcing of manufacture is a sore point with many in the green movement but, as Tom Szaky said, it is not TerraCycle aim to change the current way of manufacturing in the world but to get as much waste as possible out of the “waste stream” and turned into affordable products that people want to buy. Products that they want to buy regardless of whether it is upcycled but simply because the price is right and the quality.

I guess this is something that we can agree upon, most of us at least.

While not trying to change the current way of manufacturing in this world,which means sewing operation outsourced to China and Central- and South America, for instance, TerraCycle ensures that factories treat people well and pay decent wages and all those places are audited for compliance and as to environmental impact.

The greatest problem with much of the “recycled” products made directly from waste, whether Freitag Bags, Feuerwear kit, or so many others, it is that their prices are beyond the pocketbooks of us mere mortals. Much in the same way organic foods.

The great majority of people who who might love to buy such upcycled products are not able to as the costs are so very prohibitive.

This is probably best illustrated with the “Belt Lace” that I have mentioned before which is nothing more than a piece of jute cord – recycled sash window cord in fact – and some lumber offcuts salvaged out of dumpsters from building sites and such that had been painted. The asking price for this piece of this item was over eighty dollars.

Such prices are not and cannot be sustainable and neither justifiable. It does not compute and is taking people for a ride.

TerraCycle's policy, on the other hand, is what could be called “Upcycled Products for the Masses”, bringing such products within reach of those of us that are not “made of money”.

© 2009
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IT’S IN THE BAG

PACKAGING FROM MAJOR SNACK BRANDS GETS A NEW PURPOSE

PepsiCo’s Frito-Lay and TerraCycle Partner to Start Chip Bag Brigades to Upcycle Used Packaging

by Michael Smith (Veshengro)

Frito-Lay North America, a division of PepsiCo, announced on April 29, 2009 a new partnership with TerraCycle, an upcycling company that will take used packaging from Frito-Lay snack products and turn them into affordable, quality goods. Through this joint program, consumers and local community groups can earn money by collecting the used packaging, and at the same time redirect packaging from landfills.

Over the past few years, the company’s packaging initiatives have made some significant strides. This includes reducing the amount of plastic in packaging by 10% and over the last five years eliminating 12 million pounds of materials used to make the snack bags. This month, the company announced that in 2010 its SunChips brand will be introducing a fully compostable bag made from plant-based renewable material. Marking the company’s latest effort, Frito-Lay will be the first snack food company to fund the collection and upcycling of its used packaging.

“Consumers interact everyday with our company and our brands through packaging,” said Gannon Jones, vice president, portfolio marketing, Frito-Lay North America. “The TerraCycle program builds on our existing efforts to minimize the impact of packaging, while also engaging and rewarding our consumers for being part of the solution.”

The company is asking consumers to form Chip Bag Brigades; for every bag a brigade collects and sends to TerraCycle, Frito-Lay will donate two cents to their charity of choice. Initially, there will be 1,000 collection sites and more are expected to be added during the year. The goal of the program is to engage at least 150,000 people and divert more than 5 million bags from landfills. Consumers can learn more about forming Chip Bag Brigades at www.fritolay.com/terracycle.

The packaging from all the company’s popular brands, such as Lay’s potato chips, Doritos and Tostitos tortilla chips and Cheetos cheese flavored snacks, will be used to make quality, affordable products such as purses, pencil cases and tote bags, which will be available at major retailers like Wal-Mart by late 2009.

This packaging innovation is in line with the commitment by PepsiCo, Frito-Lay’s parent, to reduce the company's impact on the environment through water, energy and packaging initiatives.

Frito-Lay North America is the $11 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, www.fritolay.com, and the Snack Chat blog, www.snacks.com.

Such partnerships between TerraCycle and large companies are already in existence and products such as the CapriSun pouches are being collected in the same manner by brigades sponsored by CapriSun's makers. We can but hope that other manufacturers of products the packaging of which is creating a problem as fas as “ordinary” recycling is concerned would team up with TerraCycle to have even more such upcycled goods on the market and thereby reducing the waste in our landfills.

When it comes to the CapriSun pouches, they are a bane in places where, for instance, there is no way of dealing with them, such as in Britain, where they fill up the litter bins of towns and cities, of city parks and country parks and litter the countryside, especially in the summer months.

TerraCycle was founded in 2001, by Tom Szaky, a Princeton University Freshman, in hopes of building an eco-capitalist company built on waste. After winning countless business plan contests, Tom dropped out of Princeton to pursue his dream of founding the world’s most environmentally friendly company. Seven years later, TerraCycle’s eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Target, Wal-Mart and Whole Foods Markets. TerraCycle’s business plan and products made from waste received a Zerofootprint Seal of Approval, won The Home Depot’s Environmental Stewardship Award twice and recently won the 2007 Social Venture Network Innovation Award. Please visit www.terracycle.net to learn more.

TerraCycle is most probably one of the, if not indeed the, most innovative company globally as to reusing waste. In fact, if I am not mistaken, it may indeed be the only one that does this on a commercial scale bringing such products at a affordable price to the consumer, especially hear using the big box outlets in the United States such as Wal-Mart, Home Depot, and others.

For those that are not in the USA or near one of the outlets stocking TerraCycle products most of them are now available online via: www.shoponlygreen.com

Upcycling is indeed, in my opinion, as readers will know, the only way to go with many of the waste products that are about, as so much just cannot be recycled.

© 2009
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Britain recycles two-thirds of all packaging

by Michael Smith (Veshengro)

According to report released recently by the British government the United Kingdom exceeded E.U. recycling targets last year, after nearly two thirds of all packaging produced was recycled.

The data from the Department for Environment, Food and Rural Affairs (DEFRA) and the Environment Agency showed that last year British businesses "contributed to the recovery" of more than seven million tonnes of packaging, of which 6.6 million tonnes were recycled.

It also calculated that recycling packaging materials resulted in around 8.9 million tonnes of CO2 emissions being avoided, equivalent to that generated by one-and-a-half million British homes each year.

"This is a really significant achievement and shows that we are making good progress on the recycling of packaging," said environment minister Jane Kennedy. "Businesses which handle packaging have a vital role to play in reducing the amount of waste we're sending to landfill and I'm pleased to see they're doing their bit."

Environment Agency chief executive Dr Paul Leinster hailed the performance as "the best year yet for the amount of packaging waste recycled", but warned that while good progress was being made the Environment Agency was still ready to take legal action against firms who failed to comply with recycling regulations.

The government's recycling targets were handed down by E.U. regulators which set minimum limits for recycling 55 per cent and recovering 60 per cent of packaging across the year.

DEFRA said Britain also met all its specific targets for different types of packaging, including exceeding the 60 per cent recycling target for paper by recycling almost 80 per cent of paper packaging. Targets for glass, metal and wood were also met, although the U.K. only just reached the minimal 22.5 per cent target for plastic packaging, recycling 23.7 per cent of the waste collected.

However, despite improvements in recycling rates some environmental groups remain convinced that not enough is being done to curb packaging levels in the first place.

A recent study from the Local Government Association found that on average 40 per cent of the packaging in a typical shopping basket could not be recycled, prompting calls from councils for the government to crackdown on excess packaging.

The councils plea for greater government action was echoed by Friends of the Earth's Michael Warhurst, who said the government should "force supermarkets to cut out waste by toughening up targets for recyclable packaging."

I am sorry to say that I just cannot believe those figures knowing that Britain has been lagging behind and still is lagging behind in recycling and such to countries such as Germany, Sweden and the Netherlands.

Will such greenwashing wash? No. Period. And it should never be attempted. But it is being tried again and again by our government(s) and also industry. Though I best not start on that or I would be digressing.

Now, why am I not buying this? Because I live in the UK and also work for the local authorities and hence I know that too much of the packaging on the market, in Britain especially, cannot be recycled because often it is a laminate of various types of materials. What this country needs is a branch of TerraCycle.

TerraCycle, with its upcycling program would be ideal to reduce a lot of that non-recyclable waste that is packaging in Britain. I mean please someone tell me what we are doing in Britain with, say, Capri Sun pouches and such? Nothing, that's what and whoever tries to tell us that they are recycling them is telling porkies.

© 2009
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Is recycling worth it?

by Michael Smith

The idea of finding value in what people are willing to pay to get rid of is one the fundamental backbones of eco-capitalism. (Tom Szaky, TerraCycle)

In the recycling model plastic has a positive value because it can be sold as a commodity and future traded, probably, even. But in order to do that one has to destroy the shape and reduce the plastic to a form that is useful for something new. The shape has, in a sense, negative value. All the recycling of that kind takes time and energy, which is the reason why people argue back and forth whether it is really an environmental plus to recycle plastic bottles (and other plastic containers). Not only is energy expended in transforming a soda bottle into a usable material, there is also the cost of the trucks and the diesel fuel they burn and so forth.

The above is basically a paraphrase of what Tom Szaky said in his book “REVOLUTION IN A BOTTLE: How TerraCycle Is Redefining Green Business” and he is ever so right in this.

The same could be said, to nearly the same extent about glass recycling, though the savings as to the costs from making new from raw is a little better than as regards with plastic bottles. For glass, whether bottles or jar, it is best to reuse, as used to be done with bottles up till about the 1970s.

So, hence, the question as to whether recycling is worth is.

We must look at waste not as waste, as something to be gotten rid of, nor as a commodity to be traded, but as a resource for eco-capitalist businesses.

We must get away from the just “recycle” attitude of, say, basically, breaking glass bottles and jars and turning them into new and from the attitude of seeing waste as recyclables and a commodity.

We must change our approach and think “upcycle” instead of recycle – on a commercial scale. This does not just apply to plastic, glass, etc. but also to, say, pallets, and computers.

The latter, that is computers, as long as they still work, and are at least 386 processors, can easily be “upcycled” by installing Open Source operating system on them, though often a memory upgrade may be required) and other Open Source software, such as Open Office and such like.

The problem with our, though not mine, understanding of recycling appears to be, collect it, get it to the recycling centers and then sell it to the brokers who in turn sell it on to be reprocessed. This, in my opinion, is the wrong approach and it would seem that TerraCycle appear to be one of the very few that actually get it.

A complete rethinking is required as to how we perceive waste and waste objects.

If and when plastic bottles and other items have lost shape and are “broken”, same as with glass bottles and glass containers, ans also pallets, then recycling into new, or use as firewood, as in case of the broken unusable pallets, by all means. But, until such a time, our thoughts should be about upcycling and re-purpose, whether at home, in the office, or on a commercial scale.

As I have said on a number of occasions before, a new mindset is required as far as recycling and waste management is concerned. Then, and only then, will things begin to work.

Currently, in the present economic climate no one, so it would seem, wants the plastic waste (and the polymers from recycling it) and hence millions of tons of the stuff sit in warehouses, in the UK alone, while the rest of it is being diverted, once again, into landfills.

As far as glass is concerned, for instance, that is to say bottles and jars and such, they should both, not just bottles, be returnable, as bottles once were, on a deposit or even just returnable for which the returnee then gets paid a few cents per bottle, for direct reuse.

Bottles and jars do not need to be broken up and remelted into new glass; at least not until they are actually broken.
Only then the glass is chipped, cracked or broker should it go for recycling into new bottles and jars or other products such as glass bricks, counter tops, etc., but not before.

Plastic containers, obviously, whether this be bottles, yogurt pots. Etc. is a different kettle of fish as, in general, so I understand, it is not possible to properly sterilize such items for direct reuse for use by humans. As far as PET sports bottles are concerned, the likes in which bottled water comes, they should not even be reused by the initial user for use with water as the material contains Bisphenol A, a known hormone disrupter, in the same way as the hard polycarbonate bottles that have been banned in places such as Canada and others for the fact of them containing BPA.

However, as TerraCycle have shown, such plastic bottles and containers can, nevertheless, still be upcycled into other uses.

The same is true for many other things; the upcycling issue, I mean.

Why, for example, do we thrown, in the UK alone, in the region of 10 million metric tons of building lumber into landfills?

I am talking here of mostly perfectly good lumber that, by just taking out some nails and screws could be used for whatever. But, the building industry says, it is not worth their time and effort to remove those nails and screws and it is cheaper to buy new. However, it is also very difficult to get the wood from those sites as they do not want to pass it on to people who would like to make use of it. Health and safety concern that people might hurt themselves on the nails or screws in the wood and could then decide to sue the contractors where they got the old lumber from.

Now, in the UK, the talk is to – hopefully – diverting this “waste” lumber to being burned in power generating plants. While this is, obviously, by far a better option than to send it to landfills it is not necessary to go down the burning route even.

Most of this “waste” lumber is perfectly fine to be used for various wood uses other than burning it as firewood or as a energy source for power generation. Burning such lumber, in the same way as breaking up bottles and jars for remelting into new, should only be the very last and final option.

Some so-called “waste” should not be waste at all and nor be seen as such, such as perfectly good glass bottles, jars, etc., wood, and other such like, while in general we need to look at waste from a different angle, namely that of being a resource for upcycling and for eco-capitalism rather than as something that needs to be managed and to be disposed of in way way or another.

Businesses are already out there that do just that, namely upcycling items of “waste”, whether this be TerraCycle with worm poop, and their other various projects, or Firewear, who upcycle fire hoses, Trashe Bolsas in the Philippines that make shopping totes and other bags from used and discarded advertising tarpaulins; and this is but a small list.

The sky, is basically, the limit here as far as upcycling goes and the kinds of products and projects are only limited by our imagination.

Upcycling of this kind can be done at home, as a hobby and/or a salable craft, as a small business from home, a larger business and bigger still, and the items that can be upcycled is more or less endless. The limit is just the ideas that we may or may not come up with as to ho to reuse such items of waste.

One important thing that has to be considered though when it comes to upcycling business, whether small or large, is that the prices have to be competitive compared to those of non-green products, and this is especially so in the current economic climate and the possible depression that we are headed for. To charge in the region of seventy US dollars for a bit of old rope with some shapes made from waste wood and color washed, strung onto the rope, and then sold as a “Beltlace” is ripping people off, and this is but one example of many that are out there in the world.

While people want to buy green and ethical they do not want to pay – in general – a huge premium for that, and why should they have to. After all the raw material used has cost nothing.

Some food for thought, methinks...

© M Smith (Veshengro), 2009
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REVOLUTION IN A BOTTLE – Book Review

Review by Michael Smith

REVOLUTION IN A BOTTLE: How TerraCycle is Redefining Green Business
by Tom Szaky, Founder of TerraCycle
Published April 1, 2009 (no, this is no April Fools)
as a Paperback Original by Portfolio, a Penguin Imprint
190+ pages paperback – printed entirely on recycled paper
ISBN 978-1-59184-250-7
Price: USD 15.00

Tom Szaky dropped out of Princeton in 2002 to lead a startup company that makes useful stuff out of what other people consider nothing but garbage. Now TerraCycle is a leader of the eco-capitalist movement, which produces worm poop fertilizer and tote bags made from used juice pack and other products made from waste.

The author tells a fascinating tale on a number of levels – personal, business, and environmental.

As a child of middle-class immigrants, refugees to be precise, from Hungary to Canada,he gave up the security of an Ivy League education to sell worm poop in reused soda bottles. This couldl not be seen as a typical career path from someone out of such circles.

He argues that eco-friendly business does have to match the prices of their mainstream competitors as, while most consumers are rather eager to buy “green”, they will not if it costs too much. He is ever so right with that as well. Some people use the “green” and “eco” label to charge a premium and then wonder that, when things get a little tougher, business is falling.

TerraCycle, Tom Szaky's company, uses materials that other people throw away, thereby giving it a huge cost advantage.

Tom Szaky also explains how he convinced major companies such as Coca-Cola and Kraft to embrace “upcycling” programs – and why upcycling is so much better than recycling.

No idea is too crazy for terraCycle to test, it would seem. It even sells flower pots made from melted computers and VCRs.

This book should carry a health warning for reading it might make you give up everything and turn you to become an eco-entrepreneur. The author's can-do attitude can certainly become contagious and get someone thinking as too what one could do.

This book is the story of Tom Szaky but especially the story of TerracCycle, and how it began and nearly did not.

Tom, the son of Hungarian refugee immigrants to Canada, the country where he grew up from age four, tells in his own words and, as already mentioned, on several levels, of how TerraCycle was conceived and how it all begun.

His style of writing is extremely good and one does not want to put the book down. It reads much like a good novel rather than the kind of book that it really is and that makes for good and easy reading. Many a times the reader will find that he will be smiling at the anecdotes that are conveyed.

The author, who is the founder and CEO of TerraCycle tells it all and none of the mistakes made in business plan and in trying to secure financing are left out and nor are the efforts of how to equip an office with no funds at all; they did the obvious thing for a company dealing with waste – they got furniture out of dumpsters.

The story also tells how more than once supposed potential investors were only interested in an attempt to wrest the company and idea away from tom and his friend. Luckily they recognized the signs early enough and were able to thwart those attempts to take over the business and to change the very nature of it.

Tom Szaky, in his founding of TerraCycle also “invented” two new words, namely “eco-capitalism” and “upcycling” and both are good terms, in my opinion, describing the way we must go.

If we could all but learn, as TerraCycle has, to redefine and see waste as a resource rather than as something to be shoved under the carpet, or, in most, cases, into landfills, our capitalist system could re-root itself in Nature, and could transform problems into opportunities.

REVOLUTION IN A BOTTLE: How TerraCycle is Redefining Green Business” is a real good read and well worth reading; no doubt about it. I can gladly recommend this book to our readers.

In the book Tom makes a comment as to the recycling of plastic bottles on page 48 in the first paragraph and this is a real valid point and one that as equally valid as to glass bottles and glass jars. I shall come to that in an editorial to come.

In summing up, I can but highly recommend this book.

© M Smith (Veshengro), 2009
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