How to Deprogram a Materialistic Kid


Okay. You admit you have a materialistic little critter on your hands. Take comfort. There are proven ways to deprogram a materialistic kid. It will take time and commitment, but the benefits are profound for your child and your family. Kids who are less materialistic are more “we” oriented, than “me.” They are more concerned about others, and less worried about how they look and what they own. Their self-esteem is more authentic. But perhaps most important, research clearly shows that these children are more empathetic, caring, collaborate, compassionate and morally courageous.

Here are a few of the best parenting solutions from my latest book, UnSelfie: Why Empathetic Kids Succeed in Our All-About Me World (June 2016, Simon and Schuster) to help you succeed:

1. Watch those TV commercials!

Research shows that the fewer commercials kids see, the less materialistic they become. When kids’ TV viewing was cut by one-third; they were 70 percent less likely than their peers to ask parents for a toy the previous week.

Solution: Hit the mute button on your television remote and talk whenever those commercials are on. Turn your child toward more commercial-free television shows or even TVO his “have-to-see” favorite so he can cut out the commercials all together.

2. Spend more time than money on your kids

Materialistic kids go on far more shopping outings with their parents. So be honest: How many outings stress non-material values?

Make a conscious effort to spend time together doing things that don’t cost a dime: Go to the park and the museum, talk, take bike rides, build forts, bake cookies, watch the clouds, and play Monopoly. Show your kid the “other” side of life.

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