The often forgotten Italian region of Le Marche offers rolling green hills of organic wine, olives and vegetables as well as passionate artists, agrotourisms and historic tales.
The Le Marche region in central Italy is deeply connected to its land and locality, with small-scale organic and biodynamic vineyards, agrotourisms, passionate communities and a focus on local and sustainable food. The region sits between the Adriatic Sea and the Appenine mountains that extend along the length of peninsular Italy.
I was recently given the opportunity to visit this stunning region, with the main aim of testing out a new App: Bioculture, aimed at people visiting in Le Marche. I have to admit, I was a bit dubious at first. My idea of a holiday is somewhere I can turn my phone off and immerse myself in the culture and countryside of my localities. But the Bioculture App surprised me.
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Bioculture is the baby of Federico Bomba, a theatre director and advocate of local business. Federico was fed up with artists in Italy not being able to find paid work. Since the economic crash, more and more Italians are either moving abroad to find work or are leaving their city careers for the ‘slower pace’ of life in the countryside – growing grapes, olives and food – which although may be ‘slower’ is actually a lot of hard work.
Federico wanted to bring artists back into the economic sector and saw the best way for this was to connect them up with tourism. This is how Art Walks with Bioculture was born. This project and app joins up agrotourism, local food, businesses and artists who are passionate about the health and tourism of their region.