For those outside the UK, this story probably doesn't hold that much significance. But as someone who grew up in the UK, I can attest that John Lewis was the first port of call for my mum when we went shopping for kids clothes, gifts, and just about everything else. When mainstream retail locations like John Lewis get on the bandwagon, it's exposing a whole new audience to these powerful transportation tools.
Currently included in their line up is The Johnny Loco Earl Grey Cargo Bike (RRP £1,999, or about US$3,100), and the Dutch Delight E-Cargo bike (RRP £3,499/US$5,429). The company is also offering the Johnny Loco Womens' Husky—which features a pretty darned hefty looking frame.