Ideal Home Show Joins Climate Week to Showcase Practical Eco Solutions for the Home
by Michael Smith (Veshengro)
The Ideal Home Show has teamed up with the organisers of the inaugural Climate Week to help home-owners go green. This year's Ideal Home Show, which runs from 11-27 March, will help address the challenges that consumers face with their homes' domestic energy consumption through a week of dedicated events.
Taking place from 21-27 March, Climate Week is the new national occasion backed by the Prime Minister and Sir Paul McCartney to inspire millions to help combat climate change. Thousands of events, highlighting real practical steps, will be run by organisations, businesses, schools and community groups throughout the week.
Climate Week's Headline Partner is Tesco and its Supporting Partners are Aviva, EDF Energy, Kelloggs and RBS, though I must say that the choice of partners is rather a dubious one seeing that one is a power generating company that mainly produces nuclear power, the other being a bank heavily involved in backing the destructive tar sand extractions in Canada and the main sponsor a supermarket that is often accused of putting undue pressure on farmers and other small suppliers.
This unique collaboration of the Ideal Home Show 2011 will highlight the importance of Climate Week to a mass consumer audience of an estimated 250,000 visitors, raising public awareness whilst demonstrating to consumers what they can do to reduce energy consumption and minimise their carbon footprints in the home, whilst keeping our costs down and maintaining our home comforts.
Group Marketing Director Rob Nathan Commented; "Our homes account for over 27% of the UK's carbon emissions and the government is looking for a dramatic reduction in our individual domestic footprints by 2050. But unless the mechanisms and advice are in place to help consumers, then there is no incentive for consumers to take action and make those changes.
"The Ideal Home Show is a national institution, loved and trusted by millions who have been visiting the show for decades. It is our aim to simplify the small steps that our visitors can take to reduce their homes' carbon footprint, as well as save them money on their energy bills in a fun and informative way.
"We are delighted to be working with Climate Week to support our activities this year, and raise further awareness of the need for change. Through our shared commitment to engage with our visitors Climate Week will offer another opportunity for us to reinforce our messages and those of Climate Week' events'.
Kevin Steele CEO of Climate Week added: "With 26 million homes accounting for more than a quarter of Britain's carbon footprint, the reward for helping home-owners reduce their emissions is huge. But as with many aspects of trying to lead a greener lifestyle, the biggest barrier is knowing what to do. That's why we're delighted to be teaming up with the Ideal Home Show as the nation's premier home owner exhibition.'
Visitors will have the chance to get involved with Climate Week at the Ideal Home Show, through a series of onsite activities in the final week of the show between the 21st -27th March, which will include Eco Trails, special Celebrity features, a dedicated Swap Shop, and special recycled fashion features across the Ideal Woman catwalk.
This includes a second home built and supported by the Prince's Foundation for the Built Environment which will offer a new concept in sustainable building and community living, featuring a range of green products and natural materials for the future, as well as a range of exhibitors including Siemens, Twyfords, Dulux, EDF Energy and Nissan all offering a wide variety of Green product launches for consumers to see at this year's event.
Climate Change officials and representatives will also be attending the event to deliver seminars, talks and discussions on the subject of domestic energy consumption, as well as offer advice on home improvements.
To participate in the Climate Week activities at this Year's Ideal Home Show running between the 21st - 27th March 2011, book tickets now the Ticket Hotline on 0844 415 4144, or for further information about the show visit the website www.idealhomeshow.co.uk. 50p per ticket sold goes to the Ideal Homes For Heroes appeal supporting ABF The Soldiers' Charity - see www.idealhomeshow.co.uk/ideal-homes-for-heroes/ for details.
Follow the Ideal Home Show on Twitter http://twitter.com/ideal_home_show
For more information on Climate Week see: www.climateweek.com
© 2011
