by Michael Smith (Veshengro)
Fresh Perspective, a research firm specializing in sustainability, customer and market insight and competitive intelligence has released “A Fresh Green Perspective”, a new tool to help fill the gap in knowledge of green issues.
According to Lisa Hays, president of Fresh Perspective, Inc. many of America’s businesses and organizations fall into three categories, those with a cross-functional team dedicated to sustainability initiatives, those that wish they had one, and those who don’t know they need one YET. Now, Fresh Perspective can help those in the latter two groups with their recently released A Fresh Green Perspective.
A Fresh Green Perspective is a monthly sustainability-focused subscription service that includes a broad-based overview and the ability to select custom reports on over 70 topics tailored to a business or organization’s particular needs. The service was created to help businesses, organizations and government agencies keep up-to-date on a broad scale, and to focus on the topics of most significance to their business.
“People today are overwhelmed enough with what is on their plate to run their businesses on a daily basis. In most cases, it’s just not feasible for them to dedicate the time and efforts necessary to stay up-to-date on volumes of information, or attend a host of local, regional and national events,” concludes Hays. “That’s where Fresh Perspective comes in. We can provide the knowledge and the specific details on critical topics for our clients.”
Hays, a 25-year marketing research veteran is a member of many regional and national green-related organizations, and was recently the sole representative from the entire state of Kansas to attend the national 2009 “State of Green Business” conference.
Hays walks the walk too. Most Fresh Perspective staff has telecommuted since the business began in 1998, and Hays’ home is a certified Natural Wildlife Habitat.
More information and a sample report are available at no charge by visiting http://www.a-fresh-perspective.com/green_perspective.html.
Fresh Perspective, Inc. is an Overland Park, Kansas research firm specializing in sustainability, customer and market insight and competitive intelligence. Fresh Perspective’s mission is to help clients make better business decisions by filling their knowledge gaps relative to their customers, their market environment and their competitive landscape.
While such as service for business and industry is great what we could do with is a proper and honest service for everyone. There is way too much greenwashing about and some publications, it must be said, do not help in that matter either, as they do not seem to research the subjects well enough.
The reviews that were about on the “EcoButton” are a case in point. Only a very few publications, if any, aside from the GREEN (LIVING) REVIEW ever questioned the supposed greed credential of that particular gimmick.
It should be the task of the “green media” to challenge the claims of the companies as to their green and eco products but, alas, very few seem to be prepared to do that, and the reason for that, I would guess, is that they fear loss of advertising revenue.
Instead of serving the community and the consumer to make the proper choices, they serve greed.
© 2009
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Fresh Perspective Launches Research Tool for Business Leaders Overwhelmed by Information
